whether the two can co-exist or not, but rather: how can a merchant ensure that each “channel” has a happy (and profitable) life? In light of the upcoming Affiliate Management Days East 2012 — which will be keynoted by two prominent PPC experts: David Szetela and Brad Geddes, I’ve reached […]
Can Affiliate Programs Exist Alongside Paid Search Marketing? Read More »
Remember my PPC Display URLs and Affiliate Direct Linking Are Interconnected post two months ago? In it — being guided by Google AdWords policy — I argued: Permitting “direct linking” (or Direct-To-Merchant (DTM) paid search bidding), however, implies that affiliates are allowed to link their paid search ads (through their
Bing Allows Anything for Display URL? Read More »
The launch of Google Instant (a new way of searching the Internet via Google, which is meant to save the end user between 2 and 5 seconds on each search) has produced a wide resonance which has touched nearly every area of digital marketing, but especially everything that is immediately
Internet Marketers React to Google Instant Read More »
Nine months ago, when I blogged my 5-step advice for paid search affiliates, I wrote: Use negative keywords (or keywords for which you do not want your ad to show in paid search results, as they are unlikely to convert into the desirable action) Using negative keywords not only helps
WordStream Launches Free Negative Keyword Tool Read More »
I typed in “worldcup” in Google, hit the search button, and got what I was looking for: a quick snapshot of the most recent scores, as well as the starting times of the upcoming matches. Then I also glanced over the paid search results and saw one that was completely
Mispositioned Paid Search Ads: Silly or Subtle? Read More »