prussakov speaking Archives - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on June 30th, 2016

It’s that time of the year when I am getting ready to speak at a few major affiliate marketing conferences, and in conjunction with all of my upcoming travel, I am happy to announce that besides speaking (the details on which you may find below), I am also going to be holding free affiliate program […]

Continue reading about Free Audits in Amsterdam, Vienna, New York, and Los Angeles

Geno Prussakov on February 13th, 2015

Last month I spoke at the world’s largest affiliate marketing conference, Affiliate Summit, in Las Vegas, Nevada. This was my twelfth time speaking at this great show, and, based on the reviews, it’s been one of the most successful speeches of mine. My presentation on the “55 Must-Haves in Every Affiliate Manager’s Toolbox” was ranked one of the top 10 […]

Continue reading about Affiliate Summit West 2015 Reviews of Prussakov Session

Geno Prussakov on December 4th, 2014

On January 19, 2015 I will be speaking at the world’s largest affiliate marketing conference, Affiliate Summit, in Las Vegas, Nevada. This will not be my first time speaking at this conference. In fact, Affiliate Summit holds the record as the conference at which I have presented the most. Affiliate Summit Videos Below you may find some of […]

Continue reading about Affiliate Summit Videos and Contest to Win #ASW15 Passes

Geno Prussakov on September 3rd, 2014

A few weeks ago I spoke at Affiliate Summit in New York. This was my eleventh time speaking at Affiliate Summits and, as always, I had a blast. Apparently, the audience had a good time as well. According to the conference’s statistics my 5 Foundational Pillars of Affiliate Program’s Success session ranked as a top 3 […]

Continue reading about Affiliate Summit East 2014: Geno Prussakov Speaker Feedback

It’s that time of the year when Affiliate Summit is looking for your help in compiling the speaker roster for its upcoming show — the one set to take place in New York City on August 10-13, 2014. I have applied to speak too. If accepted, this will be my eleventh time speaking at Affiliate […]

Continue reading about To Hear Me Speak at 2014 Affiliate Summit in New York, Vote Here!

Geno Prussakov on February 5th, 2014

My most recent Affiliate Summit speaking appearance also happened to be my 10th time speaking at the show, and I have just received some encouraging feedback [quite in line with ASE11, ASW12, and other feedback I’ve been receiving]: As Tweeted earlier, I only wish more of the attendees turned in their feedback forms; but happy […]

Continue reading about Affiliate Summit West 2014 Feedback on a Top-Attended Session

If you are looking for new customers, affiliate marketing is one of the most cost-efficient ways to land these. Whether you are looking for sales, leads, calls, subscriptions, downloads, free trial requests, or anything else… B2C or B2B… you must look into promoting your business via an affiliate marketing program. Earlier this year, gearing things more […]

Continue reading about American Marketing Association Baltimore: Affiliate Marketing Event

Geno Prussakov on July 30th, 2013

Last year at Affiliate Summit West 2012 I spoke on the topic “Advanced Affiliate Program Management & Analysis.” Two weeks ago Shawn Collins uploaded the full video with my presentation to YouTube; and you may now view it free of charge:   The accompanying slide deck may be located on SlideShare, and you may also […]

Continue reading about The Essentials of Affiliate Program Management [Video]

Per Forrester Research “the biggest opportunity for eCommerce growth lies in Italy and Spain” [source]. While in 2012 Spanish eCommerce accounted only for 4.1% of country’s total retail [source], we are still talking a market of more than $20 billion, set to exceed $30 billion by 2016 [source]. With under 50% of online buyer penetration […]

Continue reading about Prussakov to Keynote Performance Marketing Day 2013 (Madrid, Spain)

Geno Prussakov on July 18th, 2013

“Build it and they will come” has been a wrong approach to website promotion and online marketing in general, and way wrong of an approach to affiliate program management in particular. Three years ago a veteran affiliate marketer, Todd Farmer, pleaded: “Merchants, don’t use affiliates as Guinea pigs,” implying: don’t start an affiliate program until […]

Continue reading about Affiliates, Guinea Pigs and Conversion Rate Optimization