Every email sent to an affiliate threatening them with “termination” unless they do something (and here it doesn’t matter what the affiliate manager is asking for — putting up links, traffic referrals, or lead/sale generation) is a big thick nail in the coffin of the affiliate program. Even in traditional management contexts threats are demotivating. [...]
Continue reading about Motivation by Threat Never Works – Especially with Affiliates!
A few months ago, at an affiliate marketing conference in Israel, while discussing foundations of affiliate marketing success I touched upon the subject of proactive affiliate program management. I’m afraid that we hear (and use) the phrase so frequently that it is quickly turning into a cliché (or a phrase that is losing its true [...]
Continue reading about Proactive Affiliate Management and Communication
In five days I’m flying off to Las Vegas for my already-customary speaking gig at Affiliate Summit West. I am very much looking forward to this, and, as always, honored to have a new opportunity to present at this vibrant conference. This one is going to be the largest Affiliate Summit to date — with [...]
Continue reading about Affiliate Summit West 2012: Presentation Sneak Peek and Free Books
Earlier this month, I brought you a part of my Fall 2011 presentation in Israel where I talked about employing leadership principles for solid affiliate program management. Today I’d like us to turn to something else that I talked about in that speech — namely, the inevitable consequence of affiliate program mismanagement. When an affiliate [...]
Continue reading about Learn from Russia – Avoid Affiliate Brain Drain!
On numerous occasions I have talked and blogged about the necessity of affiliate leadership versus affiliate management, and particularly, the importance of adapting principles of transformational leadership. I’ve also tackled this subject in my recent keynote speech in Tel Aviv, Israel, and today I’d like to show you the part of it where I discussed [...]
Continue reading about Leadership Principles for Solid Affiliate Program Management
I’ve been speaking internationally for more than 4 years, but 2011 has been the busiest year for me so far. In the course of this year, I’ve already spoken at 7 conferences in 5 different countries all around the world: Affiliate Summit West 2011 (Las Vegas, NV, 9-11 Jan 2011) PubCon Austin 2011 (Austin, TX, [...]
Continue reading about Looking to Hire a Conference (Event) Keynote Speaker?
Earlier this week Shawn Collins posted about an Affiliate Summit session I did nearly two years ago at Affiliate Summit West 2010 in Las Vegas, NV. That session was entitled 20 Affiliate Program Management Mistakes To Avoid, and you may now view it in full, and free of charge, on YouTube here (with the corresponding [...]
Continue reading about What Soviet Pasta Can Teach About Management
Yesterday evening I received a confirmation that one of my proposed sessions has been selected (yes, thanks to both your votes, and the votes of the conference’s Advisory Board and Founders) for Affiliate Summit West 2012 which will be traditionally held in Las Vegas, NV on January 8-10, 2012. This will be my 6th and [...]
Continue reading about Advanced Affiliate Program Management at Affiliate Summit West 2012
Two weeks ago, shortly after delivering my keynote address at a conference in Israel, I agreed to keynote another international conference, and took my passport to an embassy in Washington, DC. Today I’ve received my passport back, and you may see a part of my visa on the left. Yes, my next stop is China. [...]
Continue reading about Invited to Keynote Software Conference in China
Yesterday Affiliate Summit announced public voting on sessions proposed for Affiliate Summit West 2012, which is going to be held on January 8-10, 2012 in the already-customary Las Vegas, Nevada. They let prospective attendees cast their votes for a week, then the conference’s advisory board votes, and then there are also votes from Missy Ward [...]
Continue reading about Vote if You Want to Hear Me at Affiliate Summit West 2012
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