recruit affiliates Archives - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on September 21st, 2016

An interesting question came to me from a Europe-based consultant who is now focused on affiliate recruitment for a client. His current focus is U.S. affiliates. After describing his situation, he asked: Do you know where I would be able to find a list of the biggest 15-20 partners on the average US program? The short answer […]

Continue reading about Identifying the Top-Performing Affiliates Across Affiliate Programs

Geno Prussakov on January 21st, 2014

When asked about the avenues via which they like to find out about new affiliate programs, affiliates repeatedly point to affiliate network websites (and network-based directories) as one of their preferred methods of what I call “passive affiliate recruitment” (i.e. when they find you, as opposed to you reaching out to them). Per 2013 Affiliate Summit’s […]

Continue reading about 3 Underused Ways to Improve Affiliate Program Visibility on Network

Geno Prussakov on July 16th, 2013

An interesting question came to me from a student who is working on a thesis where he compares affiliate marketing to (direct) social media marketing. He wrote: I am trying to find what will be the average cost of recruiting an affiliate (general) and what are the costs for keeping him in the program (such […]

Continue reading about Cost of Recruiting Affiliates vs “Retaining” Them

A month ago I blogged about a new structure-based affiliate recruitment tool offered by Commission Junction (CJ) to advertisers who run their affiliate programs on their network. Since then CJ has improved the “Search” function, expanding it to include all affiliates (including new ones) on the network, and not only those that have a ranking […]

Continue reading about Affiliate Recruitment Case Study: How to Find New CJ Publishers

One of the world’s major affiliate networks, Commission Junction (CJ), has launched an internal affiliate recruitment tool. If you are a CJ advertiser, you may now find it by going to “Manage Publishers” tab, and proceeding to “Publisher Recruitment (beta)” sub-tab: The two tabs to the left of this newest tab have been available on […]

Continue reading about Commission Junction (CJ) Launches Affiliate Recruitment Tool (Beta)

Liliya Tyndyk on March 11th, 2013

Although any successful Internet business will automatically attract eager affiliates, we should not rest on our laurels and expect this to be enough. A good affiliate manager must not only work with these affiliates who seek out the merchant, but also apply proactive efforts to discover and recruit affiliates. Of course, such work is time-consuming […]

Continue reading about Recruiting New Affiliates – Tips, Tactics and Tools

Geno Prussakov on January 30th, 2013

I know it sounds simple, but how many of you, especially among beginning affiliate managers, are using this extremely effective method of finding new affiliates? Looking for similar websites is especially important when you are searching for good content affiliates — yes, those with “unique content” which “suggests editorial credibility and strong search engine placement” […]

Continue reading about Found a Good Affiliate? Look for Similar Websites (with Free Tool)

Geno Prussakov on July 31st, 2012

An affiliate manager, who has recently finished studying my latest book, has contacted me with a request to critique his freshly-baked 700-words-long affiliate recruitment letter. Having removed all sensitive information (and having received his approval to do this in public) today I’d like to post my recommendations in my blog (as, I am confident, this […]

Continue reading about Affiliate Recruitment Letter: 7 Mistakes to Avoid (a Critique)

Geno Prussakov on April 23rd, 2012

In case you have missed my weekend tweet, a really interesting situation has occurred to me on Saturday: Paid USPS to deliver an underpaid envelope to find out it was an affiliate recruitment letter. NOT the way to introduce an affiliate program — Geno Prussakov (@ePrussakov) April 21, 2012 Nearly two years ago I blogged […]

Continue reading about Affiliate Recruitment via Regular Mail – Avoid This Mistake

Geno Prussakov on March 6th, 2012

Appreciating the fact that your time is money, and you’re not looking for a 3,000 words article (but rather a concise and ready-to-implement list of tools), let me skip the introduction, and jump right to the list (don’t read it as a ranking of any kind; just a list of tools every one of which […]

Continue reading about 20 Effective Tools for Affiliate Recruitment