Affiliate recruitment — or the process of finding affiliates to join your program and promote your product/service — is arguably the most important affiliate program management element. After all, they are the driving force of any affiliate program, and while I also always say that a recruited affiliate is no good until they become active [...]
Continue reading about 5 Effective Yet Underused Ways To Recruit Affiliates
Some affiliate networks offer ways to advertise your affiliate program to their affiliate base. ShareASale is one of the networks I have most experience with, especially when it comes to these internal affiliate recruitment options. I’ve tried different ShareASale options in the past, and have found two to be of most effectiveness: Featured Program of [...]
Continue reading about ShareASale: Featured Program of the Week vs Holiday Center
Yesterday I’ve learned of BlogDash, a system which provides you with “the tools to find the bloggers who will actually care about your story, company, product” as well as with “all the information … to make a personalized and educated pitch”. BlogDash was actually announced by David Spinks (one of the company’s Co-Founders) at BlogWorld [...]
Continue reading about BlogDash Blogger Outreach Tool & Affiliate Recruitment
A couple of years ago (at Affiliate Summit West 2009) I did a presentation on the topic of advanced affiliate program management, where together with Heather Paulson of Paulson Management Group we provided our perspectives on such topics as affiliate recruitment, support and training. A week ago Shawn Collins has uploaded our entire 54 min [...]
Continue reading about Affiliate Recruitment, Training & Management [VIDEO]
A friend and fellow affiliate marketer, Mark Welch, writes that “the single most important source of successful affiliates is a direct invitation from the program manager to the site owner or advertising manager” (source: Affiliate Recruitment Strategies and Practices post). I fully concur with Mark here. Interestingly enough, out of all available methods of direct [...]
Continue reading about 3 Types of Direct Contact for Affiliate Recruitment
Based on various polls and surveys, we can confidently state that around one-fifth of affiliates are using affiliate program directories to find programs to join [more in my Are Affiliate Program Directories Dying? and Effective Affiliate Recruitment Through Affiliates' Eyes posts]. The only logical question to follow this data is: What are the top affiliate [...]
Continue reading about 10 Affiliate Directories to Submit Your Program To
Have you noticed how Compete.com is positioning itself now? Here’s a screenshot I’ve just taken (emphasis, of course, mine): This is, actually, not too surprising to see. What is surprising thought is that competitive intelligence and link building tools have taken so long to start selling themselves as powerful affiliate recruitment tools. They are actually [...]
Continue reading about Recruit Affiliates with Intelligence & Link Building Tools
Are you using Google Alerts (or any other brand monitoring tools) for affiliate recruitment? They can be truly great, as they are always up-to-date. So, your recruitment email, when coming as a reaction to something newly-written online, will generally have better chances of catching the attention of your prospective affiliate. If, for example, you are [...]
Continue reading about Improve Affiliate Recruitment with Google Alerts
Yesterday I have written about the key affiliate expectations as presented by the new AffStat Report. Today I’d like to mention one more graph that caught my eye in this report. It addresses the question of avenues that affiliates use to find out about affiliate programs “and then join”. The report reveals that the top [...]
Continue reading about Effective Affiliate Recruitment Through Affiliates’ Eyes
Recent Comments