Identifying the Top-Performing Affiliates Across Affiliate Programs

Posted on5 CommentsCategoriesAffiliate Program Management

An interesting question came to me from a Europe-based consultant who is now focused on affiliate recruitment for a client. His current focus is U.S. affiliates. After describing his situation, he asked: Do you know where I would be able to find a list of the biggest 15-20 partners on the average US program? The short answer Read More …

3 Underused Ways to Improve Affiliate Program Visibility on Network

Posted on5 CommentsCategoriesAffiliate Program Management

When asked about the avenues via which they like to find out about new affiliate programs, affiliates repeatedly point to affiliate network websites (and network-based directories) as one of their preferred methods of what I call “passive affiliate recruitment” (i.e. when they find you, as opposed to you reaching out to them). Per 2013 Affiliate Summit’s Read More …

Affiliate Recruitment Case Study: How to Find New CJ Publishers

Posted on3 CommentsCategoriesAffiliate Program Management

A month ago I blogged about a new structure-based affiliate recruitment tool offered by Commission Junction (CJ) to advertisers who run their affiliate programs on their network. Since then CJ has improved the “Search” function, expanding it to include all affiliates (including new ones) on the network, and not only those that have a ranking Read More …

Commission Junction (CJ) Launches Affiliate Recruitment Tool (Beta)

Posted on1 CommentCategoriesAffiliate Program Management, Announcements

One of the world’s major affiliate networks, Commission Junction (CJ), has launched an internal affiliate recruitment tool. If you are a CJ advertiser, you may now find it by going to “Manage Publishers” tab, and proceeding to “Publisher Recruitment (beta)” sub-tab: The two tabs to the left of this newest tab have been available on Read More …

Recruiting New Affiliates – Tips, Tactics and Tools

Posted on1 CommentCategoriesAffiliate Program Management

Although any successful Internet business will automatically attract eager affiliates, we should not rest on our laurels and expect this to be enough. A good affiliate manager must not only work with these affiliates who seek out the merchant, but also apply proactive efforts to discover and recruit affiliates. Of course, such work is time-consuming Read More …

Found a Good Affiliate? Look for Similar Websites (with Free Tool)

Posted on10 CommentsCategoriesAffiliate Program Management

I know it sounds simple, but how many of you, especially among beginning affiliate managers, are using this extremely effective method of finding new affiliates? Looking for similar websites is especially important when you are searching for good content affiliates — yes, those with “unique content” which “suggests editorial credibility and strong search engine placement” Read More …

Affiliate Recruitment Letter: 7 Mistakes to Avoid (a Critique)

Posted on17 CommentsCategoriesAffiliate Program Management

An affiliate manager, who has recently finished studying my latest book, has contacted me with a request to critique his freshly-baked 700-words-long affiliate recruitment letter. Having removed all sensitive information (and having received his approval to do this in public) today I’d like to post my recommendations in my blog (as, I am confident, this Read More …