Are you using Google Alerts (or any other brand monitoring tools) for affiliate recruitment? They can be truly great, as they are always up-to-date. So, your recruitment email, when coming as a reaction to something newly-written online, will generally have better chances of catching the attention of your prospective affiliate. If, for example, you are [...]
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Yesterday I have written about the key affiliate expectations as presented by the new AffStat Report. Today I’d like to mention one more graph that caught my eye in this report. It addresses the question of avenues that affiliates use to find out about affiliate programs “and then join”. The report reveals that the top [...]
Continue reading about Effective Affiliate Recruitment Through Affiliates’ Eyes
The easiest way to recruit affiliates into your program is to place a link to your affiliate program signup page on your website (this should be the very first thing you do as soon as your affiliate program is launched). Simple, and very natural, isn’t it? Yet this could possibly be the most underutilized method [...]
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Affiliate recruitment is a form of direct marketing Yesterday I have received the following piece of correspondence from the American Home Shield, a home warranty company I’ve used for a year, and parted ways with about a year ago: I’m not gonna go into the reasons why I do not miss them as much as [...]
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There is no affiliate program without affiliates. They are your main salesforce, and the more quality affiliates you partner with, the more successful affiliate program you will be able to build. The problem for merchants who work on a tight budget is that many affiliate recruitment tools require additional investment (e.g. IBP Standard/ARELIS currently costs [...]
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It is quality rather than quantity that matters. – Seneca “How many affiliates will you recruit for me?” is the question that many merchants believe to be one of the key ones to ask prospective affiliate program managers. This is the wrong question to ask. And, as it is customary with wrong questions, you often [...]
Continue reading about Numbers of Affiliates Mean Nothing. Focus on Real Data.
Today I have received the following email: I have an affiliate management question for you in regards to recruiting with SAS, and was hoping you could provide some guidance. One of our clients recently launched in the SAS network (late June). We’re seeing ok numbers but I feel we can do much better in terms [...]
Continue reading about How to Recruit Affiliates into an Affiliate Program?
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