Definition first: Affiliate recruitment — the process of finding new affiliates, and convincing them into joining your affiliate marketing program. So how do you do this? There are numerous ways, and I’ve discussed some of them nearly 3 years ago in my Tools & Techniques post here. Also, Mark Welch has a good post on [...]
Continue reading about 5 Great Link Building Tools to Find and Recruit Affiliates
Affiliate recruitment — or the process of finding affiliates to join your program and promote your product/service — is arguably the most important affiliate program management element. After all, they are the driving force of any affiliate program, and while I also always say that a recruited affiliate is no good until they become active [...]
Continue reading about 5 Effective Yet Underused Ways To Recruit Affiliates
Some affiliate networks offer ways to advertise your affiliate program to their affiliate base. ShareASale is one of the networks I have most experience with, especially when it comes to these internal affiliate recruitment options. I’ve tried different ShareASale options in the past, and have found two to be of most effectiveness: Featured Program of [...]
Continue reading about ShareASale: Featured Program of the Week vs Holiday Center
It isn’t unusual to see affiliate recruitment emails, newsletters or other pieces of merchant-affiliate correspondence come from email addresses dissociated from the actual merchant on whose behalf they are being sent out. This often happens when the program is being managed by an OPM (outsourced program management) agency, and at times also when the merchant [...]
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A couple of years ago (at Affiliate Summit West 2009) I did a presentation on the topic of advanced affiliate program management, where together with Heather Paulson of Paulson Management Group we provided our perspectives on such topics as affiliate recruitment, support and training. A week ago Shawn Collins has uploaded our entire 54 min [...]
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A friend and fellow affiliate marketer, Mark Welch, writes that “the single most important source of successful affiliates is a direct invitation from the program manager to the site owner or advertising manager” (source: Affiliate Recruitment Strategies and Practices post). I fully concur with Mark here. Interestingly enough, out of all available methods of direct [...]
Continue reading about 3 Types of Direct Contact for Affiliate Recruitment
Based on various polls and surveys, we can confidently state that around one-fifth of affiliates are using affiliate program directories to find programs to join [more in my Are Affiliate Program Directories Dying? and Effective Affiliate Recruitment Through Affiliates' Eyes posts]. The only logical question to follow this data is: What are the top affiliate [...]
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I think there are three types of calls to action which affiliate program managers and merchants should be using with affiliates. The vast majority of managers and merchants use only one type (the first one, which also illustrated on the left), and this hurts the development of their affiliate program in at least the areas [...]
Have you noticed how Compete.com is positioning itself now? Here’s a screenshot I’ve just taken (emphasis, of course, mine): This is, actually, not too surprising to see. What is surprising thought is that competitive intelligence and link building tools have taken so long to start selling themselves as powerful affiliate recruitment tools. They are actually [...]
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