recruiting affiliates Archives - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on September 21st, 2016

An interesting question came to me from a Europe-based consultant who is now focused on affiliate recruitment for a client. His current focus is U.S. affiliates. After describing his situation, he asked: Do you know where I would be able to find a list of the biggest 15-20 partners on the average US program? The short answer […]

Continue reading about Identifying the Top-Performing Affiliates Across Affiliate Programs

Julian Henrichs on March 18th, 2015

At the past Affiliate Management Days conference in London I met a bright gentleman from Germany who was (and still is) working for one of the country’s major e-tailers. Today, nearly a year later, I have a pleasure of welcoming him as AM Navigator’s newest guest author. Meet Julian Henrichs and read his first post below. If you knew […]

Continue reading about Can Robots Take Over Affiliate Management?

Geno Prussakov on December 18th, 2013

Two weeks ago I started a contest asking you to submit “some of the more innovative and effective ways to find affiliates, reach out to them, or convince them to sign up with affiliate programs.” The prizes at stake were 2 passes to the upcoming Affiliate Summit West 2014 (where I will be speaking on […]

Continue reading about 12 Tools and Tips on How to Find, Attract and Recruit Affiliates

Geno Prussakov on November 14th, 2013

Whether you are working on link building or affiliate recruitment, you want to know if the recipient’s email address is intact before sending out that message of yours. After all, unless one has valid contact information at hand, how can he expect to make the contact? There are numerous email verification tools out there. Some […]

Continue reading about 3 Free Email Verification Tools for Affiliate and Link Outreach

Geno Prussakov on July 16th, 2013

An interesting question came to me from a student who is working on a thesis where he compares affiliate marketing to (direct) social media marketing. He wrote: I am trying to find what will be the average cost of recruiting an affiliate (general) and what are the costs for keeping him in the program (such […]

Continue reading about Cost of Recruiting Affiliates vs “Retaining” Them

While surveying “more than sixteen hundred affiliates” for the newest 2013 Affiliate Summit AffStat Report one of questions asked: “How do you typically find out about new affiliate programs?” (p. 15) The distribution of votes was truly interesting: If you look carefully, you will notice that while some respondents mentioned that they are being contacted […]

Continue reading about 10 Avenues for Passive (Yet Highly Effective) Affiliate Recruitment

Liliya Tyndyk on March 11th, 2013

Although any successful Internet business will automatically attract eager affiliates, we should not rest on our laurels and expect this to be enough. A good affiliate manager must not only work with these affiliates who seek out the merchant, but also apply proactive efforts to discover and recruit affiliates. Of course, such work is time-consuming […]

Continue reading about Recruiting New Affiliates – Tips, Tactics and Tools

Geno Prussakov on January 30th, 2013

I know it sounds simple, but how many of you, especially among beginning affiliate managers, are using this extremely effective method of finding new affiliates? Looking for similar websites is especially important when you are searching for good content affiliates — yes, those with “unique content” which “suggests editorial credibility and strong search engine placement” […]

Continue reading about Found a Good Affiliate? Look for Similar Websites (with Free Tool)

Geno Prussakov on October 8th, 2012

Affiliate recruitment is (or should be) an integral part of every affiliate program manager’s routine. And while some managers get away with what I call passive recruitment (e.g.: having new affiliates join the program via affiliate program directories, or affiliate program description page), nothing beats active affiliate recruitment. There are numerous techniques to employ in […]

Continue reading about 2 Hidden Gems for (Free) Affiliate Recruitment

Geno Prussakov on September 11th, 2012

Yesterday Ann Smarty tweeted: 11 Tools to Find Niche Twitter Influencers — Ann Smarty (@seosmarty) September 10, 2012 …and her tweet (and link) gave me an idea for this post: With the plethora of influencer outreach tools out there, why not put together a list of them right here in my blog?! After all, […]

Continue reading about 20 Online Influencer Outreach Tools to Use in Affiliate Recruitment