I think there are three types of calls to action which affiliate program managers and merchants should be using with affiliates. The vast majority of managers and merchants use only one type (the first one, which also illustrated on the left), and this hurts the development of their affiliate program in at least the areas [...]
Have you noticed how Compete.com is positioning itself now? Here’s a screenshot I’ve just taken (emphasis, of course, mine): This is, actually, not too surprising to see. What is surprising thought is that competitive intelligence and link building tools have taken so long to start selling themselves as powerful affiliate recruitment tools. They are actually [...]
Continue reading about Recruit Affiliates with Intelligence & Link Building Tools
Are you using Google Alerts (or any other brand monitoring tools) for affiliate recruitment? They can be truly great, as they are always up-to-date. So, your recruitment email, when coming as a reaction to something newly-written online, will generally have better chances of catching the attention of your prospective affiliate. If, for example, you are [...]
Continue reading about Improve Affiliate Recruitment with Google Alerts
Yesterday I have written about the key affiliate expectations as presented by the new AffStat Report. Today I’d like to mention one more graph that caught my eye in this report. It addresses the question of avenues that affiliates use to find out about affiliate programs “and then join”. The report reveals that the top [...]
Continue reading about Effective Affiliate Recruitment Through Affiliates’ Eyes
The easiest way to recruit affiliates into your program is to place a link to your affiliate program signup page on your website (this should be the very first thing you do as soon as your affiliate program is launched). Simple, and very natural, isn’t it? Yet this could possibly be the most underutilized method [...]
Continue reading about Easiest Yet Most Underused Affiliate Recruitment Method
Affiliate recruitment is a form of direct marketing Yesterday I have received the following piece of correspondence from the American Home Shield, a home warranty company I’ve used for a year, and parted ways with about a year ago: I’m not gonna go into the reasons why I do not miss them as much as [...]
Continue reading about American Home Shield, Direct Marketing & Affiliate Recruitment
There is no affiliate program without affiliates. They are your main salesforce, and the more quality affiliates you partner with, the more successful affiliate program you will be able to build. The problem for merchants who work on a tight budget is that many affiliate recruitment tools require additional investment (e.g. IBP Standard/ARELIS currently costs [...]
Continue reading about 5 Free Tools to Help You Find Affiliates
It is quality rather than quantity that matters. – Seneca “How many affiliates will you recruit for me?” is the question that many merchants believe to be one of the key ones to ask prospective affiliate program managers. This is the wrong question to ask. And, as it is customary with wrong questions, you often [...]
Continue reading about Numbers of Affiliates Mean Nothing. Focus on Real Data.
Today I have received the following email: I have an affiliate management question for you in regards to recruiting with SAS, and was hoping you could provide some guidance. One of our clients recently launched in the SAS network (late June). We’re seeing ok numbers but I feel we can do much better in terms [...]
Continue reading about How to Recruit Affiliates into an Affiliate Program?
Among all other methods of affiliate recruitment, e-mail is by far the most commonly used one. In A Practical Guide to Affiliate Marketing I wrote that affiliate program managers should strive to make their recruitment e-mails “attractive, yet not too lengthy and hard to follow” (p. 74). Today I would have expanded my recommendation for [...]
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