Much has been happening in the affiliate marketing world lately. Even though August 2013 isn’t over yet, I think it is safe to presuppose that the below 7 news are definitely the ones that you do not want to miss. So, here they are in chronological order: 1. Affiliate Marketing […]
7 Affiliate Marketing News Not to Miss in August 2013 (Second Half) Read More »
It’s been a while since I have last blogged about pay-per-call performance marketing, and I’m glad that in a recent consulting session I was asked a question that I really didn’t have a good up-to-date answer to (which has made me dig into PPCall data, and, ultimately, gave birth to
Pay Per Call Performance Marketing: CTR, Conversion & AOV Data Read More »
For ages there has been an inherent disconnect between the promotional method an incentive affiliate uses, and the end goal of every pay-per-lead program — or that of generating “potential sales contacts“. After all, when the chief end-user motivator is cashback, points, virtual currency, or anything of this kind, it
RingRevenue Bridges Gap Between Incentive Affiliates & PPL Programs Read More »
Earlier this morning a new RingRevenue press release has hit the wire. It covers how financial services marketers are benefiting from call performance marketing, and also introduces a white paper case study on financial services. The white paper is an interesting read, discussing the challenges facing financial services marketers today
Pay Per Call Marketing: Adoption by Financial Services Industry Read More »
As I was consulting a client on how they can improve their affiliate program further, the question of leaks came up. In fact, if I were asked to pinpoint just one thing that always turns an affiliate away from a merchant, without hesitation I’d say “leaks”. As explained in my
Phone Tracking of Affiliate Referrals …the RingRevenue Way Read More »
Yesterday RingRevenue has circulated a press release, which quoted with some truly impressive statistics: …record mobile campaign growth, with third quarter call volume up more than 500 percent compared with the first quarter of this year. With conversion rates as high as 47 percent and top mobile publishers generating more
Marriage of Mobile Affiliate Marketing and Pay Per Call Read More »
If you’ve attended the most recent Affiliate Summit East in New York (August 15-17, 2010) or Search Engine Strategies in San Francisco (August 16-20, 2010), you have probably already seen the newest August 2010 (issue 5) edition of the Revenue Performance magazine. This issue has published my recent interview with
Interview with Jason Spievak, CEO of RingRevenue Read More »
A merchant which already has a pay-per-sale affiliate program in place, and is considering tapping into pay-per-call advertising, has emailed me the following question: Do you think affiliates are commonly motivated to build affiliate marketing campaigns for the promise of lead-based commissions on phone sales? We’re slightly dubious of this
Pay-Per-Call and Pay-Per-Sale or Synergistic Affiliate Marketing Read More »
A month ago ShareASale published a brief case study on how the pay-per-call model was working for one given affiliate program, that of Legacy Learning Systems [view it in PDF here]. In it the program’s manager, Matt McWilliams, shared that in the first 30 days with the platform — ShareASale
Pay Per Call Advertising Draws Impressive Conversions Read More »