I’ve had a merchant approach me with a basic question, but since many other merchants who are also new to affiliate marketing may wonder about the same things, instead of just replying to him via email, I am posting my reply below.
This particular merchant is considering starting his first-ever affiliate program on ShareASale, and is [...]
Continue reading about How to Read Affiliate Program Statistics & Calculate Commission
It is no secret that in affiliate marketing text links generally convert significantly better than banner links. Also, when it comes to text links, it is easy for an affiliate to split-test different text variations (improving conversions) on their end without getting the merchant involved in the process at all.
But what do you do [...]
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A few days ago Russia celebrated Christmas, and while choosing a movie to watch yesterday night my attention was naturally drawn to a new film by Pavel Lungin — “Tsar” [more here and here | it's also available in the U.S. with English subtitles]. It is not an easy movie to watch. Much of it [...]
Continue reading about Tsar by Pavel Lungin and Ethics in Affiliate Marketing
ShareASale’s annual Performance Awards were instituted in 2008, but time flies fast, and 2009 is already coming to an end. So, yesterday ShareASale has announced the winners for Year 2009.
The Performance Awards are given in six categories, and eight winners have been selected this time: one per each of the first five, and three [...]
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An affiliate wrote:
Could you please explain how affiliate marketing works for someone living in Eastern Europe. How exactly is payment handled?
Good question. Whether you live in Western or Eastern Europe cashing a USD check (the universal payment method utilized by all affiliate networks) always entails a fee. In Western Europe it is normally a flat [...]
Continue reading about Payment Options Across Different Affiliate Networks
With common regularity both affiliates, and merchants wonder what is a commission locking period.
Let’s take ShareASale (SaS) for one example. On this affiliate network for every transaction in their reports merchants see a “lock date” (see example below):
Affiliates, on the other hand, see both the “lock date”, and the transaction status (example of how the [...]
Continue reading about Locking Periods and Lock Dates in Affiliate Marketing
This is one of the most frequently asked questions by merchants that are deciding between different affiliate networks. Today it came to me in the following form:
Which network was the highest number of strong affiliates?
My answer is twofold: (i) most affiliate networks do not disclose such information, but (ii) every major/strong affiliate has accounts with [...]
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Today I have received the following email:
I have an affiliate management question for you in regards to recruiting with SAS, and was hoping you could provide some guidance. One of our clients recently launched in the SAS network (late June). We’re seeing ok numbers but I feel we can do much better in terms of [...]
Continue reading about How to Recruit Affiliates into an Affiliate Program?
I’ve noticed several people searching my blog for average PPL/CPL (pay per lead / cost per lead) rates, and decided to do a bit of research to publish those here.
I have identified 13 service categories, and analyzed PPL payouts in each category across such networks as Commission Junction, LinkShare and ShareASale, including in-house-based affiliate programs [...]
Every time I launch a new affiliate program for a client, and affiliate-referred sales start rolling in, the client gets happy. Then a few weeks into the process, clients start getting impatient. “So when, when will we get the real super affiliates to start pushing us?” — they ask.
I believe that a little fishing analogy [...]
Continue reading about How to Attract Super Affiliates: Big Fish – Small Fish Illustration
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