Having analyzed how affiliates see links on 5 affiliate networks — Commission Junction, LinkShare, ShareASale, Google Affiliate Network, and AvantLink — I have noticed that 2 of these 5 (CJ and AvantLink) offer data on link performance.
Commission Junction shows link’s 3-months and 7-days EPC:
AvantLink, in their turn, displays link’s Conversion Rate “calculated from click-throughs and [...]
Continue reading about Affiliate Link Performance Metrics are Misleading
A good question came to me in the email yesterday:
Is there a certain metric you use to predict revenue potential for a site?
I have a potential client with a blog that gets as many as 75k uniques and close to 200k pageviews per month… He can’t understand that he has tons of great content that [...]
Continue reading about How to Project Affiliate Earnings: 5 Metrics and Formula
A few days ago Clarke Duncan, one of the co-founders of Paid On Results UK affiliate network, sent me the following tweet:
Paid On Results (POR) were the first affiliate network to create a deep-linking tool for affiliates, and this was back in 2005 [see the way it used to work]. Ever since then they have [...]
Continue reading about Paid On Results and Affiliate Deep Linking Tools
“It is interesting that we do not see much written on affiliate marketing analytics, whereas if there is one industry that relies on analytical data especially heavily it is affiliate marketing” — this is how my newest article starts. It is one of the feature articles in the Summer 2010 issue of the Visibility Magazine.
In [...]
Communication failures abound in affiliate marketing. Every day merchants are mistreating their affiliate partners but failing to keep them informed on what’s going on in their affiliate marketing programs. And here I’m not referring to keeping affiliates up-to-date on the customer-oriented promos and bestselling products, sales [...]
Continue reading about Communication Failures in Affiliate Marketing
Direct deposit is by far the most preferred payment method among affiliates. Almost two-thirds of affiliates choose it over all other possible payment methods [more here], and out of the remaining one-third the majority has to look into other options, because they are located outside of the U.S. or Canada.
Direct deposit [...]
Continue reading about ShareASale to Waive International Direct Deposit Fees
A month ago ShareASale published a brief case study on how the pay-per-call model was working for one given affiliate program, that of Legacy Learning Systems [view it in PDF here]. In it the program’s manager, Matt McWilliams, shared that in the first 30 days with the platform — ShareASale uses RingRevenue’s technology to track [...]
Continue reading about Pay Per Call Advertising Draws Impressive Conversions
In the course of this week two affiliate networks sent out newsletters: Google Affiliate Network (GAN) – to advertisers/merchants, and ShareASale (SAS) – to affiliates.
Google Affiliate Network’s Newsletter to Advertisers
I really like the way GAN is providing their merchants with a “monthly dashboard” report where Google gives a good visual overview of what’s been going [...]
Continue reading about Highlights from Google's and ShareASale's Newsletters
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