Coincidentally or not, but 3 of the 6 major US affiliate networks — and here I imply Commission Junction, LinkShare, buy.at, ShareASale, Google Affiliate Network and AvantLink — announced holiday deals and offers of their merchants on November 17, 2010. These are: LinkShare affiliate network (in a blog post): ShareASale affiliate network (internally through affiliate [...]
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Having surveyed more than 5,000 affiliates and merchants, and having conducted “dozens of discussions with industry experts and insiders”, Revenue Performance has announced the top ranked affiliate networks in the performance marketing industry. Some of the results may look surprising, others logical, but overall, it’s an interesting ranking, and I am pleased to see that [...]
Continue reading about Top 20 Affiliate Networks Chosen by 5000 Affiliate Marketers
An affiliate has emailed me the following question: How do you evaluate affiliate programs against one another (e.g. how does Shareasale compare to Pricegrabber, etc.) First of all, ShareASale is an affiliate network (with 3000+ affiliate programs on it), while PriceGrabber, as far as I understand, runs an in-house-based affiliate program. So, it wouldn’t be [...]
Continue reading about 5 KPIs for Affiliates to Analyze While Evaluating Programs
Earlier this morning I have returned back to Virginia after a 3-day trip to California — to the 5th annual ShareASale ThinkTank, the affiliate network’s private conference that has no equal at this time. And its uniqueness is not in the fact that it is a by-invitation-only event. It is unparalleled in many ways, but [...]
Continue reading about ShareASale ThinkTank 2010: Recap in Pictures
An affiliate emailed me the following question about a program run on an affiliate network: I’d like you to send me a custom text link that I can modify as necessary — the html code in which I can plug in any web address and text. The answer will depend on the affiliate network. Some [...]
Continue reading about Custom Linking on LinkShare, ShareASale & Commission Junction
Todd Farmer had just relaunched his AffPlan with a new Affiliate Strategies session: Good to see the good project being reborn. I still remember greeting their very first podcast a year and 29 days ago. I’ve just noticed that the AffPlan.com website profiles the top 4 US affiliate networks, listing some interesting information about each: [...]
Earlier this week, while listening to David Szetela’s and Brad Geddes’ How Adwords will be Affected by Google Instant podcast I’ve learned about a cool tool which lets you compare Google Suggest results — Web Seer. As we know, it is precisely Google Suggest (with its autocomplete function) that is at the core of Google [...]
Continue reading about Visualization of Popular Search Key Phrases or Web Seer Fun
Having analyzed how affiliates see links on 5 affiliate networks — Commission Junction, LinkShare, ShareASale, Google Affiliate Network, and AvantLink — I have noticed that 2 of these 5 (CJ and AvantLink) offer data on link performance. Commission Junction shows link’s 3-months and 7-days EPC: AvantLink, in their turn, displays link’s Conversion Rate “calculated from [...]
Continue reading about Affiliate Link Performance Metrics are Misleading
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