A good question came to me in the email yesterday: Is there a certain metric you use to predict revenue potential for a site? I have a potential client with a blog that gets as many as 75k uniques and close to 200k pageviews per month… He can’t understand that he has tons of great [...]
Continue reading about How to Project Affiliate Earnings: 5 Metrics and Formula
A few days ago Clarke Duncan, one of the co-founders of Paid On Results UK affiliate network, sent me the following tweet: Paid On Results (POR) were the first affiliate network to create a deep-linking tool for affiliates, and this was back in 2005 [see the way it used to work]. Ever since then they [...]
Continue reading about Paid On Results and Affiliate Deep Linking Tools
“It is interesting that we do not see much written on affiliate marketing analytics, whereas if there is one industry that relies on analytical data especially heavily it is affiliate marketing” — this is how my newest article starts. It is one of the feature articles in the Summer 2010 issue of the Visibility Magazine. [...]
Communication failures abound in affiliate marketing. Every day merchants are mistreating their affiliate partners but failing to keep them informed on what’s going on in their affiliate marketing programs. And here I’m not referring to keeping affiliates up-to-date on the customer-oriented promos and bestselling products, sales and discounts, new affiliate tools, etc, etc. I’m talking [...]
Continue reading about Communication Failures in Affiliate Marketing
Direct deposit is by far the most preferred payment method among affiliates. Almost two-thirds of affiliates choose it over all other possible payment methods [more here], and out of the remaining one-third the majority has to look into other options, because they are located outside of the U.S. or Canada. Direct deposit — a convenient [...]
Continue reading about ShareASale to Waive International Direct Deposit Fees
A month ago ShareASale published a brief case study on how the pay-per-call model was working for one given affiliate program, that of Legacy Learning Systems [view it in PDF here]. In it the program’s manager, Matt McWilliams, shared that in the first 30 days with the platform — ShareASale uses RingRevenue‘s technology to track [...]
Continue reading about Pay Per Call Advertising Draws Impressive Conversions
In the course of this week two affiliate networks sent out newsletters: Google Affiliate Network (GAN) – to advertisers/merchants, and ShareASale (SAS) – to affiliates. Google Affiliate Network’s Newsletter to Advertisers I really like the way GAN is providing their merchants with a “monthly dashboard” report where Google gives a good visual overview of what’s [...]
Continue reading about Highlights from Google's and ShareASale's Newsletters
I’ve had a merchant approach me with a basic question, but since many other merchants who are also new to affiliate marketing may wonder about the same things, instead of just replying to him via email, I am posting my reply below. This particular merchant is considering starting his first-ever affiliate program on ShareASale, and [...]
Continue reading about How to Read Affiliate Program Statistics & Calculate Commission
It is no secret that in affiliate marketing text links generally convert significantly better than banner links. Also, when it comes to text links, it is easy for an affiliate to split-test different text variations (improving conversions) on their end without getting the merchant involved in the process at all. But what do you do [...]
Continue reading about How to Convert Other Affiliate Links into Text Links
A few days ago Russia celebrated Christmas, and while choosing a movie to watch yesterday night my attention was naturally drawn to a new film by Pavel Lungin — “Tsar” [more here and here | it's also available in the U.S. with English subtitles]. It is not an easy movie to watch. Much of it [...]
Continue reading about Tsar by Pavel Lungin and Ethics in Affiliate Marketing
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