It looks Twitter has finally opened up for advertising and any business can now get en route on the “journey with the most engaging innovative ads on the web”. Currently there are 3 advertising options available on Twitter: Promoted Accounts — “Part of Who to follow, Twitter’s account recommendation engine, Promoted Accounts highlight your account [...]
Continue reading about Twitter Advertising is Here: Promoted Accounts, Tweets & Trends
Having analyzed the top retail brands (with online storefronts) who are actively engaging their customers via such social media channels as Facebook and Twitter, I have come up with my list of the top 10 for the year 2010. There’s a lot we can learn just by observing them. So here is my list: Top [...]
Continue reading about Top 10 Online Retail Brands on Facebook & Twitter – 2010 List
I’ve been using Klout pretty much since the first day it was launched. Now that in addition to Twitter influence they also analyze your Facebook activity, I love them even more. Today I sat down, analyzed 79 accounts of Affiliate Summit West 2011 speakers who are active both on Facebook and on Twitter, and I [...]
Continue reading about Most Influential Affiliate Summit West 2011 Speakers – Top 40
A couple of weeks ago, Manhattan’s Theater District has seen a grand opening of 4food which some have already christened a “social media restaurant” meaning that there’s “both a brick-and-mortar hamburger joint in Manhattan, and a community-oriented Website that supports the restaurant.” SocialCitizens.org elaborates: …4food [is] a fast food restaurant that says “meals are necessarily [...]
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…and it is now available for a free download! Scary, isn’t it? 100 million Facebook users essentially means every fifth account. A couple hours after the publishing of this database, BBC picked up the news writing: Ron Bowes used a piece of code to scan Facebook profiles, collecting data not hidden by the user’s privacy [...]
Continue reading about Facebook Attack: Data of 100 Million Users Collected & Published
Over the past two months I’ve been compiling publishing lists of Twitter users related to digital marketing. You have been commenting and adding your own suggestions (which have been highly appreciated!) Today I have decided to collect all of this data into one master list (which now contains over 100 unique Twitter accounts: Analytics – [...]
Continue reading about Digital Marketer’s Twitter 100+ Master List
Social media engagement can be defined as getting people involved in a thoughtful interaction within a social medium, as well as an encouragement and support of such interaction. As a blogger myself, and a frequent commentator on blog posts of others, today I’d like to focus on social media engagement within the framework of blogging. [...]
Continue reading about 3 Social Media Engagement Mistakes Committed by Bloggers
I know this sounds pretty insane — and not because the octopus predicted otherwise — but apparently CBS News proclaimed the Netherlands the winner of the 2010 FIFA World Cup after the whole world saw Spain score the only goal in the match 4 minutes before the end of the extra time. The problem happened [...]
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Marketers (affiliates included) are actively using Social Media (especially Twitter), and, of course, one of the most popular “marketing methods” is the distribution of coupons and special offers through SM channels. Guess what? It doesn’t work as well as you may be thinking! In fact, there’s something that beats coupons and deals on Twitter, and [...]
Continue reading about Content is King of Twitter (Beating Coupons)
Some ten days after launching Promoted Trends as an advertising option (this is after some 4 years of a no-ad policy!) — the first of which was purchased by Disney/Pixar (for the promotion of Toy Story 3) — we read an interesting report on Coca-Cola’s success with this method of advertising on Twitter. What are [...]
Continue reading about Promoted Twitter Trends + World Cup = Phenomenal Results
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