I know this sounds pretty insane — and not because the octopus predicted otherwise — but apparently CBS News proclaimed the Netherlands the winner of the 2010 FIFA World Cup after the whole world saw Spain score the only goal in the match 4 minutes before the end of the extra time. The problem happened [...]
Continue reading about CBS News Confused on Who Won 2010 FIFA World Cup
Marketers (affiliates included) are actively using Social Media (especially Twitter), and, of course, one of the most popular “marketing methods” is the distribution of coupons and special offers through SM channels. Guess what? It doesn’t work as well as you may be thinking! In fact, there’s something that beats coupons and deals on Twitter, and [...]
Continue reading about Content is King of Twitter (Beating Coupons)
Some ten days after launching Promoted Trends as an advertising option (this is after some 4 years of a no-ad policy!) — the first of which was purchased by Disney/Pixar (for the promotion of Toy Story 3) — we read an interesting report on Coca-Cola’s success with this method of advertising on Twitter. What are [...]
Continue reading about Promoted Twitter Trends + World Cup = Phenomenal Results
Social Media has come into our lives quickly, beautifully, contagiously; and Social Media (SM) marketing followed almost immediately. Now very few marketers doubt that it has come into our world to stay. Our marketing methods and techniques will change to adapt to the emergence of new technologies and platforms, but SM marketing has already become [...]
Continue reading about Social Media Marketers Must Follow 7 Twitter Accounts
Insect Lore vs Timberland Case Study Insect Lore For Christmas Santa brought something that my daughter really dreamed of having one day — a butterfly pavilion from Insect Lore. It was Winter, and naturally ordering the butterflies themselves had to wait until Spring. When Spring came, and warm weather settled, we filled out the certificate [...]
Continue reading about Social Interaction (Not Broadcasting) Builds Customer Reputation
Just finished flipping through the newest eCommerce Research Report by Multichannel Merchant. It makes a good and interesting read, especially in light of the fact that online sales are currently growing considerably faster than offline ones [more here], and it is interesting to see what multichannel marketers value most, and what they overlook. Here are [...]
Continue reading about Social Media Use on the Rise, Affiliate & Mobile Underestimated
I love statistics, and I was certainly happy to find the below “The State of the Internet” video by JESS3 (Jesse Thomas) on Vimeo today: Only one criticism: being so jam-packed with numbers, a video that’s close to 4 minutes long is frankly a bit hard to digest. I am sure everyone will find something [...]
Continue reading about Current State of the Internet: 2009 Statistics
As the year 2009 was coming to an end, I was approached by the Revenue Performance magazine’s editor-in-chief, who asked me to share my thoughts on how I envisage the affiliate marketing landscape in 2010, what I believe to be the main areas growth, as what will be the areas of challenge. My article came [...]
Continue reading about Affiliate Marketing: My Predictions for 2010
New era, paradigm shift, dramatic transformation, or whatever else you’d like to call it, it’s here! The introduction and rapid development of Social Media (SM) and UGC (user-generated content) has changed the marketing landscape and environment forever. Whether you market online or offline, doesn’t matter. If you want to convert and grow, you must be [...]
Continue reading about Is Your Marketing Fostering Customer Engagement?
Yesterday I have illustrated how popular and fruitful a marriage of social networking with comparison shopping can be. Today I’d like us to turn our eyes to some staggering stats. We’ve heard that this decade will be the decade of the mobile Internet, which per Morgan Stanley is expected eventually grow to “at least 2x [...]
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