Yesterday I have illustrated how popular and fruitful a marriage of social networking with comparison shopping can be. Today I’d like us to turn our eyes to some staggering stats.
We’ve heard that this decade will be the decade of the mobile Internet, which per Morgan Stanley is expected eventually grow to “at least 2x [...]
In the course of the past week I have come across a Pew Research Center study that examined the current decade in light of people’s opinion on various subjects, technological advances and new Internet and mobile developments included.
Speaking of “the major technological and communications advances” Pew stressed that the overwhelming number of their respondents view [...]
Continue reading about Americans Express Opinions on Technological Developments
Search Engine Strategies Chicago 2009 keynote speaker, Dan Siroker, a lead analyst for the 2008 Obama presidential campaign, has announced a product the essence of which is based on the lessons learned from the use of Social Media for that presidential campaign. Siroker explains:
The product is called Spreadly… and the product is the way of [...]
Continue reading about Social Affiliate Marketing or Social Cause Marketing?
Interesting survey data has been published by eMarketer.com with a reference to an August research conducted jointly by Internet Retailer and Vovici Corp.:
As look through the above statistics, the two things that I see in it are:
1. Social Media Channels Are Top Priority
While I am not entirely sure why “Blogs” and “Consumer ratings” have been [...]
Continue reading about Top Internet Marketing Strategies & Affiliate Marketing
Interesting statistics has been announced by the Pew Internet & American Life Project today. Out of the 2,253 online Americans they have surveyed (via phone interviews), 19% say they use Twitter or another service to share updates about themselves, or to see updates about others”.
As expected, “mobile users are more likely to tweet” and are [...]
Continue reading about 19% of Online Americans Actively Socialize Online
…unless it benefits the work process.
Robert Half Technology has recently published some interesting data on the approach of U.S. workplaces to their employees’ use of Social Media while at work. Having surveyed over 1,400 chief information officers from companies with 100 or more employees across the United States, Robert Half has found out that 54% [...]
Continue reading about 73% of Workplaces Prohibit Social Media Use
Not too long ago I have blogged about the 17 types of social media marketing channels. Since then Facebook has acquired FriendFeed [more here], which should enhance the real-time social search on Facebook, making things significantly better than they currently are on Twitter Search. Another reason behind it may be the latest trend of “friends” [...]
Continue reading about Microblogging versus Social Networking: Twitter vs Facebook
There is a number of social media channels/types that a company — be it an online-based, or a brick-and-mortar one — can successfully use in their marketing. I could count the following seventeen:
Blogging
Content aggregation
Crowdsourcing
Forums
Livecasting
Microblogging
Photosharing
Podcasting
Presentation sharing
Reviews & opinion sites
Social bookmarking
Social networking
Social news
Video sharing
Virtual worlds
Widgets
Wikis
Today two excellent lists have been tweeted about by a friend and fellow [...]
Continue reading about Types of Social Media to Use in Marketing
As I look at people’s bios (self-descriptions) on Twitter, LinkedIn, Facebook and other social media sites, I see way too many calling themselves social media gurus, experts, and social media strategists. The self-proclaimed gurus have appeared from everywhere, but how do you tell an expert from a non-expert? How do you know that your guru [...]
Continue reading about 7 Tips on Picking a Social Media “Guru”
Paraphrasing Seth Godin’s points on what people are looking for when they are visiting social websites, we would arrive at the following list:
Finding like-minded people
Communicating and socializing
Building own popularity
Staying on top of news
Entertaining oneself and “making noise”
Satisfaction of the above needs will build up popularity and loyal following of any social website (forum, blog, social [...]
Continue reading about Five Pillars of Social Website’s Success
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