How To Sell in Facebook & Twitter World: 22 Tips from Jeff Molander

Posted on7 CommentsCategoriesGeneral Discussion, Online Marketing

I don’t know if you’re aware of it, but a new book has recently been published by a co-founder of what is today Google Affiliate Network. Jeff Molander authored “Off the Hook Marketing”, which positions itself as a book on how “to make platforms like Twitter,” Facebook, YouTube, “and blogs to produce sales.” I took Read More …

Toys R Us and Value of Facebook Fans (Likes)

Posted on9 CommentsCategoriesGeneral Discussion, Online Marketing

Yesterday morning Toys R Us announced their “Be R Fan Sweepstakes” Facebook campaign. Essentially, they’re looking to increase their Facebook fan-base (now more frequently known as “Likes”) from about 1.25 million to 1.5 million. The company’s email read: Like Toys”R”Us on Facebook Enter now on Facebook for a chance to win up to $1,500! Tell Read More …

Social Shopping & First Facebook Affiliate Platform on Horizon

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion, Thoughts for Affiliates

Yesterday brought an interesting news — Zibaba, a Facebook ecommerce storefront provider, is set to launch their (first one around?) Facebook-based affiliate marketing platform. The network is scheduled to launch at the end of January 2011. Both merchants and affiliates are gonna be charged to participate (between $20 and $100 a month “depending on their Read More …

Is Twitter a Better Marketing Tool than Social Networks?

Posted on1 CommentCategoriesAffiliate Program Management, General Discussion, Thoughts for Affiliates

Earlier this Spring a study by Arbitron and Edison Research revealed that close to half of Americans (48%, to be exact) have profiles on social networks, which actually is exactly double the level from two years ago [more here]. However, a more recent research conducted and published by the same two companies has shown that Read More …

Marriage of Mobile and Social

Posted on2 CommentsCategoriesGeneral Discussion, Mobile, Online Marketing, Thoughts for Affiliates

Yesterday I have illustrated how popular and fruitful a marriage of social networking with comparison shopping can be. Today I’d like us to turn our eyes to some staggering stats. We’ve heard that this decade will be the decade of the mobile Internet, which per Morgan Stanley is expected eventually grow to “at least 2x Read More …

Americans Express Opinions on Technological Developments

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In the course of the past week I have come across a Pew Research Center study that examined the current decade in light of people’s opinion on various subjects, technological advances and new Internet and mobile developments included. Speaking of “the major technological and communications advances” Pew stressed that the overwhelming number of their respondents Read More …

Social Affiliate Marketing or Social Cause Marketing?

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Search Engine Strategies Chicago 2009 keynote speaker, Dan Siroker, a lead analyst for the 2008 Obama presidential campaign, has announced a product the essence of which is based on the lessons learned from the use of Social Media for that presidential campaign. Siroker explains: The product is called Spreadly… and the product is the way Read More …