…unless it benefits the work process. Robert Half Technology has recently published some interesting data on the approach of U.S. workplaces to their employees’ use of Social Media while at work. Having surveyed over 1,400 chief information officers from companies with 100 or more employees across the United States, Robert Half has found out that [...]
Continue reading about 73% of Workplaces Prohibit Social Media Use
Not too long ago I have blogged about the 17 types of social media marketing channels. Since then Facebook has acquired FriendFeed [more here], which should enhance the real-time social search on Facebook, making things significantly better than they currently are on Twitter Search. Another reason behind it may be the latest trend of “friends” [...]
Continue reading about Microblogging versus Social Networking: Twitter vs Facebook
There is a number of social media channels/types that a company — be it an online-based, or a brick-and-mortar one — can successfully use in their marketing. I could count the following seventeen: Blogging Content aggregation Crowdsourcing Forums Livecasting Microblogging Photosharing Podcasting Presentation sharing Reviews & opinion sites Social bookmarking Social networking Social news Video [...]
Continue reading about Types of Social Media to Use in Marketing
As I look at people’s bios (self-descriptions) on Twitter, LinkedIn, Facebook and other social media sites, I see way too many calling themselves social media gurus, experts, and social media strategists. The self-proclaimed gurus have appeared from everywhere, but how do you tell an expert from a non-expert? How do you know that your guru [...]
Continue reading about 7 Tips on Picking a Social Media “Guru”
Paraphrasing Seth Godin’s points on what people are looking for when they are visiting social websites, we would arrive at the following list: Finding like-minded people Communicating and socializing Building own popularity Staying on top of news Entertaining oneself and “making noise” Satisfaction of the above needs will build up popularity and loyal following of [...]
Continue reading about Five Pillars of Social Website’s Success
Paraphrasing Seth Godin’s points on what people are looking for when they are visiting social websites, we would arrive at the following list: Finding like-minded people Communicating and socializing Building own popularity Staying on top of news Entertaining oneself and “making noise” Satisfaction of the above needs will build up popularity and loyal following of [...]
Continue reading about Five Pillars of Social Website's Success
If you are an advertiser or an affiliate that markets to modern moms, the recently released “Digital Mom” Report is a must-read for you! The publication was put together by Razorfish and CafeMom, and it is chock-full of useful data on how moms utilize and engage with the channels that make up the very Web [...]
Recent Comments