IBM Coremetrics has just added Cyber Monday 2011 data to their benchmark report I blogged about yesterday. Here are the things that have caught my eye: Cyber Monday 2011 — 5 Noteworthy Facts Overall spending increase — Online sales were up 33% over 2010, 29.3% up over Black Friday 2011, and AOV (avergage order value) [...]
Continue reading about Cyber Monday 2011: 33% Spend Increase & Other Noteworthy Statistics
Every year we see multiple surveys being conducted around various areas of digital marketing, but sometimes when looking at the number of respondents, we think: “Nah… This is just too small of an audience to be indicative of the overall trend!” or “350 people they’ve surveyed can’t be sufficient enough of a number to make [...]
Continue reading about How to Calculate Statistically Significant Sample Size
A recently published report based on a research by the Internet Advertising Bureau (IAB) and PriceWaterhouseCoopers has registered a 4.2% growth of the UK Internet advertising spending, which reached £3.5 billion in 2009. IAB has also reported that between 2000 and 2009, the Internet marketing expenditure has grown by 2,200% going from from £153 million [...]
Continue reading about UK Affiliate Marketing Grows by 38% in 2009
In September 2009 digital advertising overtook all other channels (including TV) in the United Kingdom [more here]. In October 2009 McKinsey stressed the importance of online retailing in the U.S., forecasting that by the year 2011 online sales will account for over 45% of all US retail sales [more here]. In December of the same [...]
Continue reading about Are You Measuring and Analyzing or Flying Blind?
Having analyzed the growth of the global search market in the month of December 2009 compared to the search landscape in December 2008, comScore has registered a 46% increase in online search demand globally. The U.S. “represented the largest individual search market in the world” accounting for some 17% (or 22.7 billion searches total) of [...]
Continue reading about Search Market Growth and Implications for Affiliates
Have you ever wondered how popular affiliate marketing is among bloggers. It turns out to be quite popular among those that do monetize their blogging efforts. According to Technorati’s State of the Blogosphere 2009 report, in popularity it beats paid postings, rich media ads, and is third only to display ads and search ads. Technorati [...]
Continue reading about Affiliate Links — Third Most Popular Blog Monetization Method
Upon surveying “4,600 US consumers about their interactions with a variety of companies gauging the usefulness, ease of use, and enjoyability of those experiences”, Forrester has arrived at its 2010 Customer Experience Index (not to be confused with the Customer Satisfaction index recently published by ForeSee Results). It is being reported that out of 133 [...]
Continue reading about Forrester Publishes Customer Experience Index 2010
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