One of very few theoretical and more academically-written books on affiliate marketing (if not the only one) is the Strategic Affiliate Marketing by S. Goldschmidt, S. Junghagen and U. Harris published in 2003.
While discussing the basics of affiliate marketing, the authors spend time looking at “Affiliates’ Characteristics” (p. 51-52). In their categorization of affiliates [...]
Continue reading about Super Affiliates Prefer Per-Click Payments?
Every time I launch a new affiliate program for a client, and affiliate-referred sales start rolling in, the client gets happy. Then a few weeks into the process, clients start getting impatient. “So when, when will we get the real super affiliates to start pushing us?” — they ask.
I believe that a little fishing analogy [...]
Continue reading about How to Attract Super Affiliates: Big Fish – Small Fish Illustration
Last week I blogged about the three R’s of affiliate program management success. Today I would like to list the three P’s that I believe to be pivotal to one’s success as an affiliate. I have noticed these three things in every super affiliate I know, and today I would like to share my observations [...]
As I was watching a video by Gerhard Gschwandtner of SellingPower.com, where he was talking with Seth Godin about mediocrity and the mindsets that winners have, I was once again reminded of what makes “super affiliates” stand out.
So many affiliates want to become super and win big, yet so many settle for being average and, [...]
Continue reading about Mediocre Affiliate Marketing & The Secret To Winning Big
As I was watching a video by Gerhard Gschwandtner of SellingPower.com, where he was talking with Seth Godin about mediocrity and the mindsets that winners have, I was once again reminded of what makes “super affiliates” stand out.
So many affiliates want to become super and win big, yet so many settle for being average and, [...]
Continue reading about Mediocre Affiliate Marketing & The Secret To Winning Big
One of the questions that is most frequently asked by merchants — both those that have just launched an affiliate program, and those that have already been in this business for some time — is: Where, and how can I recruit some of those “super affiliates”? These affiliates [read my definition of a super affiliate [...]
Jeremy Schoemaker’s recent post which included definitions of what super affiliates are, with its link back to his September Twitter poll on the same topic, encouraged me to entertain the question of super affiliate definition in my own blog.
As an affiliate program manager, I would define super affiliates in terms of the following three characteristics:
Maturity. [...]
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