<!9 out of 10 prospective affiliate management clients with whom I speak see super affiliate recruitment as one of the principle objectives for their affiliate manager(s). Furthermore, over 50% of them believe that the key to success is in having these newly-recruited super affiliates place the merchant’s banner(s) on the […]
Want Super Affiliates to Place Your Link on Homepage? Bad Goal Read More »
Affiliate marketing is in the rage these days. But still, not that many people are being very successful in this field. There are even those who, with all the internet marketing tools at their disposal, are still having a hard time making money out of it. What could be the
On Your Way to Success: Qualities of Effective Affiliate Marketer Read More »
———————————- UPDATE [of 8/23/2012; 7:32 pm ET]: By the end of Day 8, we’ve had 2 more affiliates react to the follow-up email which bumps success rate to 42%. ———————————— As an outsourced affiliate program management agency we have recently took aboard an aged affiliate program. Having analyzed their current
Possibly the Best Way to Boost Affiliate Program Performance Read More »
Remember my 2009 post about Bank of America becoming a loyalty affiliate? Another classic example of a major brand acting as a cashback affiliate, which has just caught my eye, is ShopDiscover: And just like it was with the Bank of America — where you had “to be a user
Shop Discover – Classic Example of Cashback Affiliate Read More »
Have you ever wondered if there are any other motivators available to affiliate program managers besides cash bonuses, prizes, and other extrinsic means of affiliate motivation? There are! It has also been proven that the more cash bonuses you give out, the more the per-bonus amount is expected to increase
Become a Better Motivator by Appealing to Deep Seated Needs Read More »
One of very few theoretical and more academically-written books on affiliate marketing (if not the only one) is the Strategic Affiliate Marketing by S. Goldschmidt, S. Junghagen and U. Harris published in 2003. While discussing the basics of affiliate marketing, the authors spend time looking at “Affiliates’ Characteristics” (p. 51-52).
Super Affiliates Prefer Per-Click Payments? Read More »
Every time I launch a new affiliate program for a client, and affiliate-referred sales start rolling in, the client gets happy. Then a few weeks into the process, clients start getting impatient. “So when, when will we get the real super affiliates to start pushing us?” — they ask. I
How to Attract Super Affiliates: Big Fish – Small Fish Illustration Read More »
Last week I blogged about the three R’s of affiliate program management success. Today I would like to list the three P’s that I believe to be pivotal to one’s success as an affiliate. I have noticed these three things in every super affiliate I know, and today I would
Three P's of Affiliate Success Read More »
As I was watching a video by Gerhard Gschwandtner of SellingPower.com, where he was talking with Seth Godin about mediocrity and the mindsets that winners have, I was once again reminded of what makes “super affiliates” stand out. So many affiliates want to become super and win big, yet so
Mediocre Affiliate Marketing & The Secret To Winning Big Read More »
I was researching more on motivation in the course of the day today, and at one point while I was reading Frederick Herzberg’s article “One More Time. How Do You Motivate Employees” (Harvard Business Review, Jan. 2003) I realized that making all things go right within any given affiliate program
Intrinsic Motivation – Ultimate Goal of Affiliate Manager Read More »