An affiliate emailed me the following question about a program run on an affiliate network: I’d like you to send me a custom text link that I can modify as necessary — the html code in which I can plug in any web address and text. The answer will depend on the affiliate network. Some [...]

Continue reading about Custom Linking on LinkShare, ShareASale & Commission Junction

When setting up an affiliate program, each merchant/advertiser gets to a point when they need to decide which creatives to offer affiliates to use for the promotion of the merchant’s products/services. If I were to rank merchant creatives in order of importance (to affiliates), and it were a retail-oriented web merchant (employing a pay-per-sale remuneration [...]

Continue reading about Comparison of Affiliate Creatives and Importance of Assortment

Geno on January 28th, 2010

It is no secret that in affiliate marketing text links generally convert significantly better than banner links. Also, when it comes to text links, it is easy for an affiliate to split-test different text variations (improving conversions) on their end without getting the merchant involved in the process at all. But what do you do [...]

Continue reading about How to Convert Other Affiliate Links into Text Links