The Search Monitor

When Affiliates Disguise Behind Sub-Affiliate Networks and Platforms

An interesting situation was described to me by a merchant/advertiser the other day. They run an affiliate program where a specific type of affiliates is being paid lower-than-default commissions. However, there are ways for these affiliates to disguise themselves in order to receive the full commission. Challenge Affiliates who (due […]

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Lori Weiman of The Search Monitor on Affiliate Paid Search Compliance

Last week The Search Monitor, creators of the Affiliate Monitor tool, announced: The Search Monitor analyzed the compliance level of all affiliates found advertising across The Search Monitor community to create a snapshot of affiliate behavior. The analysis found that 71% of affiliates using paid search are following the program

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47% Affiliates Who Use Paid Search Bid on Trademarks. Surprised?

Yesterday, The Search Monitor released their January-June 2012 findings regarding affiliate involvement in paid search. The official press release read: From January 2012 to June 2012, almost 70 percent of affiliate marketers on the major search engines (all Google networks, Yahoo, Bing, and Baidu) bid on trademark terms (47.22 percent) or,

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