Affiliates, Guinea Pigs and Conversion Rate Optimization

Posted onLeave a commentCategoriesAffiliate Program Management

“Build it and they will come” has been a wrong approach to website promotion and online marketing in general, and way wrong of an approach to affiliate program management in particular. Three years ago a veteran affiliate marketer, Todd Farmer, pleaded: “Merchants, don’t use affiliates as Guinea pigs,” implying: don’t start an affiliate program until Read More …

Todd Farmer & Kirsty McCubbin Review “Affiliate Management Hour”

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion

I’m honored, and can’t help but blog about the latest two reviews of my newest book published less than a week apart. Why? Well, first and foremost, because because of the people they came from. Last Wednesday Todd Farmer, winner of Affiliate Summit’s 2011 Affiliate Marketing Legend award [more on these awards here], posted his Read More …

2011 Pinnacle Awards Winners Announced at Affiliate Summit West

Posted on4 CommentsCategoriesAnnouncements, General Discussion

Earlier this morning, on the final day of Affiliate Summit West 2011, Shawn Collins and Missy Ward announced the winners of 2011 Pinnacle Awards. No, I didn’t win in the Best Blogger category, but am sincerely excited for Eric Nagel who grabbed that award. Here’s the full list of the 2011 Pinnacle Awards winners: Affiliate Read More …