It isn’t unusual to see the following affiliate paid search policy set out and enforced by a merchant:
In the vast majority of cases the above PPC policy is one of those best practices that every affiliate program should implement. The reason is obvious: such affiliate activity adds no value to the merchant, and serves a [...]
Continue reading about Affiliates, Domain Names and Trademark Violations
A merchant has just asked:
I have an affiliate that just registered “trademarknameproducttype.com” and is going to start marketing our new [trademark name] product line. Is this acceptable? I know he’s doing marketing for us, however he’s using our trademarked name.
The intent of the above-quoted affiliate is obvious — to get the traffic which would search [...]
Continue reading about Trademarked Names in Affiliate Domains
While parasitism in affiliate marketing frequently being synonymized only with downloadable applications that intrude with the end user’s shopping experience with a purpose of facilitating cookie setting/swap on the customer’s machine, the term should really include everyone who is extracting wealth from merchants/advertisers without assisting them in any way to produce it. Trademark poaching is [...]
Continue reading about Trademark Violators — a Type of Parasite
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