Over the past few days I have reviewed over a hundred of affiliate applications into a program I manage, but 3 particularly stood out. One of them was from the UK, one from Serbia and one from Indonesia. These applications can be gathered into one group, because all three had one thing in common — [...]
Continue reading about Trademarks in Affiliate Domains: a Cause for Concern?
It isn’t unusual to see the following affiliate paid search policy set out and enforced by a merchant:
In the vast majority of cases the above PPC policy is one of those best practices that every affiliate program should implement. The reason is obvious: such affiliate activity adds no value to the merchant, and serves a [...]
Continue reading about Affiliates, Domain Names and Trademark Violations
A friend, and fellow affiliate marketer tweeted:
If you are looking for tool to monitor affiliate (and competitor) bidding on your trademark, AdGooroo does seem to have a free option offering a “24/7 monitoring of 6 search engines in 20 countries” with a “deep analysis of over 155 ad servers and affiliate networks” [more here].
You can [...]
Continue reading about Free Tool to Monitor Paid Search Trademark Violations
While parasitism in affiliate marketing frequently being synonymized only with downloadable applications that intrude with the end user’s shopping experience with a purpose of facilitating cookie setting/swap on the customer’s machine, the term should really include everyone who is extracting wealth from merchants/advertisers without assisting them in any way to produce it. Trademark poaching is [...]
Continue reading about Trademark Violators — a Type of Parasite
…at least to a degree (and this is good to see).
Back in May of this year when Google Suggest got links to the main/official websites added to the lists of suggested search phrases, I am pretty positive they did not have affiliate marketing in mind. The feature was certainly mainly geared towards to the end [...]
Continue reading about Google Suggest Now Helps Prevent Trademark Poaching
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