Setting Violator’s Commissions at Zero Hurts Other Affiliates

Posted on5 CommentsCategoriesAffiliate Program Management

This morning as I was reviewing affiliate applications in our clients‘ programs, I had to dig into one specific affiliate’s feedback (it was a ShareASale-based affiliate program, and they equip their advertisers with this great feature). It was their negative score that raised a red flag. This affiliate positioned himself as a coupon-oriented affiliate, but Read More …

Free Paid Search Monitoring for Google Affiliate Network Merchants

Posted on2 CommentsCategoriesAnnouncements

As Google Affiliate Network (GAN) is shutting down its operations, many are attempting to “monetize” on this. Affiliate networks are fighting for the attention of GAN advertisers, OPM agencies are extending their compelling migration offers to soon-to-be-former GAN merchants, but one company’s approach really stood out to me. As of yesterday afternoon, BrandVerity is offering Read More …

Case Study on Affiliate Brand Abuse in PPC (SEM) Channel

Posted on4 CommentsCategoriesAffiliate Program Management, Pay Per Click Marketing, Spyware & Parasites

Earlier this month @SMNWebcasts tweeted: Naturally, I was among the first folks to request the whitepaper; but only now I’ve finally found time to blog about it. The case study starts by quoting some sobering statistics from an analysis by Artinsic Interactive of “hundreds of advertisers”: There are no hard and fast industry numbers to Read More …

Free Tool to Monitor Paid Search Trademark Violations

Posted onLeave a commentCategoriesAffiliate Program Management, Pay Per Click Marketing

A friend, and fellow affiliate marketer tweeted: If you are looking for tool to monitor affiliate (and competitor) bidding on your trademark, AdGooroo does seem to have a free option offering a “24/7 monitoring of 6 search engines in 20 countries” with a “deep analysis of over 155 ad servers and affiliate networks” [more here]. Read More …

Trademarked Names in Affiliate Domains

Posted on2 CommentsCategoriesAffiliate Program Management, General Discussion, Online Marketing

A merchant has just asked: I have an affiliate that just registered “trademarknameproducttype.com” and is going to start marketing our new [trademark name] product line. Is this acceptable? I know he’s doing marketing for us, however he’s using our trademarked name. The intent of the above-quoted affiliate is obvious — to get the traffic which Read More …

Trademark Violators — a Type of Parasite

Posted on3 CommentsCategoriesAffiliate Program Management, Pay Per Click Marketing, Spyware & Parasites

While parasitism in affiliate marketing frequently being synonymized only with downloadable applications that intrude with the end user’s shopping experience with a purpose of facilitating cookie setting/swap on the customer’s machine, the term should really include everyone who is extracting wealth from merchants/advertisers without assisting them in any way to produce it. Trademark poaching is Read More …