Nov
3

Walmart Affiliate Program Now Prohibits Parasitic Behaviors

Geno on November 3rd, 2010

One would think that it is common sense to have a separate section prohibiting parasitic affiliate behaviors in your affiliate program and your program agreement. However, even larger online merchants sometimes do not do so. First of all, this makes them significantly more vulnerable to rogue affiliates. Secondly, it makes it harder to fight such [...]

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Affiliate Program Management, Spyware & Parasites 5 Comments »
Aug
8

Free Online Tools to Find Common Domain Misspellings

Geno on August 8th, 2010

Whether you’re looking to safeguard your brand from typosquatters, or to use misspellings in your search engine optimization, tools to figure out the most common misspellings of your domain name make life easier. However, good tools are seldomly free, and neither many of this particular type are available for in-browser use. There are a few [...]

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General Discussion, Online Marketing No comments »
Nov
18

Since When Has Typosquatting Become Acceptable?

Geno on November 18th, 2009

Definitions first: lawyer Kelly M. Slavitt, in her Protecting Your Intellectual Property from Domain Name Typosquatters article, wrote: Cybersquatters register domain names based on a company’s trademarks and then attempt to extort payment from the actual trademark owner in exchange for returning use of the domain name… Typosquatters are a variation on cybersquatters, but the [...]

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Affiliate Program Management, General Discussion, Online Marketing, Spyware & Parasites 5 Comments »