When setting up an affiliate program, each merchant/advertiser gets to a point when they need to decide which creatives to offer affiliates to use for the promotion of the merchant’s products/services.
If I were to rank merchant creatives in order of importance (to affiliates), and it were a retail-oriented web merchant (employing a pay-per-sale remuneration model), [...]

Continue reading about Comparison of Affiliate Creatives and Importance of Assortment

Five days ago Nielsen reported a 10.5% year-over-year growth in the number of online video viewers — “from 127.6 million unique viewers in February 2009 to 141 million in February 2010.”
Two days ago I’ve found out about the birth of a new affiliate network — a video-centered network, founded by John Ferber,  the co-founder of [...]

Continue reading about Interview with John Ferber, Founder of Video Affiliate Network

Geno on November 13th, 2009

Interesting survey data has been published by eMarketer.com with a reference to an August research conducted jointly by Internet Retailer and Vovici Corp.:

As look through the above statistics, the two things that I see in it are:
1. Social Media Channels Are Top Priority
While I am not entirely sure why “Blogs” and “Consumer ratings” have been [...]

Continue reading about Top Internet Marketing Strategies & Affiliate Marketing

Geno on November 13th, 2009

Interesting survey data has been published by eMarketer.com with a reference to an August research conducted jointly by Internet Retailer and Vovici Corp.:

As look through the above statistics, the two things that I see in it are:
1. Social Media Channels Are Top Priority
While I am not entirely sure why “Blogs” and “Consumer ratings” have been [...]

Continue reading about Top Internet Marketing Strategies & Affiliate Marketing

Geno on February 23rd, 2009

I am tired of seeing the affiliate marketing industry being misrepresented as just another one of those get-rich-quick schemes! Hundreds, if not thousands, of websites are full of promises of helping you turn in a quick buck if only you buy their eBook or, even, join their affiliate program. Twitter is also full of tweets [...]

Continue reading about When Affiliate Marketing is Being Misrepresented

Today is the day when I’m starting to use videos in my blog, and I have decided to devote the first one to a question we’ve been discussing with Nancy (aka 2busy) via e-mail after she posted this comment of hers in my blog. After reading her comment I came up with a term “merchant [...]

Continue reading about Merchant Naivete or Common Problems of Affiliate Programs