How many different online marketing channels are you employing simultaneously? Let me guess… At least three; maybe five or more. If you’re reading my blog, then you, probably have an affiliate program. Besides it, you’re more than likely also engaged in paid search, SEO, social, possibly display and/or remarketing initiatives; maybe mobile, and video… And [...]
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Known under such names as “A/B testing” and “bucket testing”, split testing is a method of marketing testing whereby the performance of two versions of the landing page (or webpage elements) are being tested one against the other. The end goal is to determine which one performs better, or yields lower bounce rate and better [...]
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Good thing Dave Chaffey tweeted a link to Gary Robinson’s Your 60 Second Mobile Review post yesterday. I got hooked on this immediately, and was indulging myself in the analysis of my site’s mobile visitors literally seconds after reading Gary’s post. My Observations: Approximately 3.5% of visitors view my website via mobile devices Regardless of [...]
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The number of followers a Twitter account has is irrelevant, or near-irrelevant. It is the influence that it has that’s important. I’ve had a merchant approach me with an idea to run a giveaway promo, distributing gift certificates where the nominal of the gift card would be tied to how many Twitter followers or blog [...]
Are you into web analytics yet? If you want to succeed in digital marketing, you must be! All successful marketers (regardless of their focus, but especially affiliate ones) constantly measure, test, tweak and improve, replicating and perfecting what works, and cutting off what doesn’t. Below I am listing the 20 Twitter accounts which I recommend [...]
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