New Book: “Online Shopping Through Consumers’ Eyes”

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The manuscript and cover images for my newest book have just gone to the printer, and the new book is expected to be published by 22 February 2008. The full name of the volume is “Online Shopping Through Consumers’ Eyes: A Study of Online Users’ Responses to 107 Questions”. It is based on surveys and interviews conducted among 2,702 “average Joe/Jane” online consumers. The topics covered in the book range from general online advertising and B2C marketing questions, to website usability and modern day online consumer behavior. The research is intended for online marketers working in various fields: from affiliate marketing and analytics to SEO and web design.

I am happy to devote this new book to my four-year-old Princess Anastasia.

You may pre-order the book at Amazon.

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