Two days ago the Telegraph has proclaimed Britain to reach the “edge of bankruptcy.” Today the Sterling has dropped to its 23-year low vs dollar, and the exchange rate had dipped to: 1 British Pound (GBP) = 1.35 US Dollar (USD).
With the crisis hitting Europe (and especially the UK) so badly now, it is time for the U.S. affiliate managers to seriously look into recruiting UK affiliates. It is currently more beneficial for the British affiliates to earn commissions in USD than in GBP. If your US-based merchant ships internationally (and those shipping rates better be reasonable), I highly encourage you to launch an aggressive affiliate recruitment campaign targetting UK-based affiliates. The time is right, and the sooner you start one — the better.
Very true points, Geno.
Also it is perfect time for UK merchants to target the US and EuroZone more aggressively, like translate the sites, improve the support, find viable shipping options for customers this way letting affiliates earn more.
Thank you, Sandis. Glad someone from the UK agrees with me. 🙂
The point about translating websites is important, and not only “translating,” but also localizing the code to make it SE-friendly for country-specific search engines. Localization opens up a range of new opportunities, and markets.