January 2009

Commission for New Customers Only – Bad Affiliate Marketing Practice

I have just looked over descriptions of several affiliate programs run by established brands, and noticed that some of them reward affiliates only for “new and unique” customers (wording retained, italics mine). Wow… They are pushing away thousands of affiliates on the pre-recruitment phase just by having that policy in […]

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Affiliate Summit Pinnacle Awards 2009 – Winners

This year’s Affiliate Summit’s Pinnacle Awards were announced yesterday night at the Pinnacle Awards Gala. The winners are: Affiliate of the Year – Mike Allen Affiliate Manager of the Year – Angel Djambazov Exceptional Merchant – CelebrateExpress.com Affiliate Marketing Advocate – Melanie Seery Best Blogger – Scott Jangro Affiliate Marketing

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Google AdSense vs Affiliate Links – Go For The Meat!

In one of “The Future of Performance Marketing” sessions at the Affiliate Summit today, Larry Adams, the product manager for affiliate marketing for the Google Affiliate Network (formerly DoubleClick Performics), has brough up an interesting observation. He has mentioned that upon analyzing statistics, they have discovered that a vast majority of affiliates on

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Inspirational Leadership and Affiliate Program Management

Yesterday’s “A Case for Inspirational Leadership” blog post by Roshan Thomas did my heart good. Even though “inspirational leadership” normally has a slighly different undertone, posts like his motivate us all to become better leaders, thereby creating a healthier and happier working environments for those that we are called to lead.

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