…at least to a degree (and this is good to see). Back in May of this year when Google Suggest got links to the main/official websites added to the lists of suggested search phrases, I am pretty positive they did not have affiliate marketing in mind. The feature was certainly […]
Google Suggest Now Helps Prevent Trademark Poaching Read More »
Yesterday I’ve had a great experience at a local Gander Mountain store where I went to purchase my first kayak for an upcoming trip to the Outer Banks, NC (aka OBX). The shopping assistant spent over an hour with me, helping me pick a good kayak for fishing, and all
Gander Mountain Shows Stellar Customer Service Read More »
With common regularity both affiliates, and merchants wonder what is a commission locking period. Let’s take ShareASale (SaS) for one example. On this affiliate network for every transaction in their reports merchants see a “lock date” (see example below): Affiliates, on the other hand, see both the “lock date”, and
Locking Periods and Lock Dates in Affiliate Marketing Read More »
Building a successful affiliate program is in many ways akin to lawn mowing. The mower symbolizes your affiliate program, whereas the lawn is the market. There are three integral elements without which the lawn cannot be mowed effectively, even with the presence of the mower. They are: (i) fuel, (ii)
Affiliate Marketing Program is Like a Lawn Mower Read More »
This is one of the most frequently asked questions by merchants that are deciding between different affiliate networks. Today it came to me in the following form: Which network was the highest number of strong affiliates? My answer is twofold: (i) most affiliate networks do not disclose such information, but
Which Affiliate Network Has More Affiliates? Read More »
Some of you may remember my “Back to the Question of Affiliate Newsletters” post made earlier this month where I expressed my gratitude to an affiliate that called my newsletter “personal, intriguing, well written,” and one which she has never received from any other CJ-based merchant. Yesterday this same affiliate
Newsletter Encourages Affiliate to Get Active Read More »
Bank of America’s Online Banking has had a long history of awards, and at the time of this writing it has over “one million of active mobile banking customers” [source]. The bank holds the “Webby Award and Webby People’s Choice Award in the online banking/bill pay category” for the year
Case of Usability Failure: Bank of America Online Banking Read More »
Really interesting results of a study on cookie retention have been published in one of the Sun Microsystems blogs yesterday. In his “Web Analytics Analyzed” blog Paul Strupp has revealed the following chart which demonstrates “what percent of users returning after X days on the same computer still have the
Cookie Retention Study Reveals Important Data Read More »
A fellow affiliate marketer and affiliate program manager, Matt Enders (on Twitter: @mattenders), broke the news yesterday: Missouri is joining the crowd of states which are considering what I like to call selective advertising tax. A North Carolina-based e-tailer, friend of Enders, “received a letter in the mail from the
Missouri Looks in the Direction of Advertising Tax Read More »
The question of link building and improving SEO simultaneously with the development of an affiliate marketing relationship is one that merchants ask me quite frequently. Here’s the text of one such email: In our next newsletter we would like to push an extra 1% commission for anyone who puts some
SEO Link Building in Affiliate Marketing – Affiliate Perspective Read More »