March 2010

Highlights from Google's and ShareASale's Newsletters

In the course of this week two affiliate networks sent out newsletters: Google Affiliate Network (GAN) – to advertisers/merchants, and ShareASale (SAS) – to affiliates. Google Affiliate Network’s Newsletter to Advertisers I really like the way GAN is providing their merchants with a “monthly dashboard” report where Google gives a […]

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Replace Temporary Commission Increases by Bonuses

I am signed up with a number of affiliate programs for the purpose of monitoring their promotions and affiliate motivation methods; and the day before yesterday (on March 17 at 2:05 pm) one program manager has sent me a newsletter which started with the following text: I wanted to follow-up

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Run Affiliate Program In-House or on Affiliate Network?

A merchant who is planning on starting an affiliate program, has studied my Online Guide to Affiliate Marketing and emailed me this question: Can you please give me a quick overview of the pros and cons of running our program in-house or going with a network like Google’s Affiliate network?

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Interview with John Ferber, Founder of Video Affiliate Network

Five days ago Nielsen reported a 10.5% year-over-year growth in the number of online video viewers — “from 127.6 million unique viewers in February 2009 to 141 million in February 2010.” Two days ago I’ve found out about the birth of a new affiliate network — a video-centered network, founded

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Easiest Yet Most Underused Affiliate Recruitment Method

The easiest way to recruit affiliates into your program is to place a link to your affiliate program signup page on your website (this should be the very first thing you do as soon as your affiliate program is launched). Simple, and very natural, isn’t it? Yet this could possibly

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"Social Affiliate" Tool, Domino's Pizza, and Affiliate Widgets

In the U.K. an ad agency has developed a tool that seeks to leverage the growing popularity of Social Media introducing affiliate marketing to the wider masses (essentially, anyone who is on Facebook can use it, and earn money through it). Dan Clays of BLM Quantum that has created the

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Interview with Jen Goode on Colorado Internet Sales Tax

Today I have had a chance to interview Jen Goode, a Colorado-based affiliate marketer and business owner, to get her inside perspective on the Colorado Internet sales tax bill, Amazon’s termination of Colorado affiliate accounts, and other related questions. Here is the interview: GP: Once again, thank you for agreeing

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