This past Sunday (July 20) was Father’s Day in the U.S., and I got some amazing gifts. The best of them were made by the little hands of my precious daughter. On that Sunday morning I posted on my Facebook profile:
I am sure those of you who have kids can identify with what I mean here.
Then I thought of this as a marketer over the next few days, and it occurred to me that if you take all of the positivity of this sentiment, add the ever-present desire to save money (a combination of these two tells me that the demand for self-made gifts will never cease), then buy a suitable domain (SelfMadeGifts.com is still avaible; see below), and put up a content website on homemade gifts, it’ll find its audience!
How will you monetize it?
Just look at the popularity of arts and crafts supplies:
There are millions of people searching for them online on a monthly basis. Literally millions!
If you start a website dedicated to homemade gifts and gift ideas (don’t forget to make it as interactive as possible too), selling arts and crafts supplies on the same website would be a very logical thing, and a great way to monetize such website’s traffic.
Most of the crafts supplies merchants are paying a range of 10%-12% commissions, and many have EPC figures of $40 or higher.