August 2010

7 Online Marketing Conferences to Attend

It is no secret that every year there are some 20 affiliate marketing conferences being held around the globe (half of which generally happens in North America). However, besides the ones devoted specifically to affiliate marketing, there are a number of other conferences excellent conferences (dedicated to broader online marketing)

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Pay-Per-Call and Pay-Per-Sale or Synergistic Affiliate Marketing

A merchant which already has a pay-per-sale affiliate program in place, and is considering tapping into pay-per-call advertising, has emailed me the following question: Do you think affiliates are commonly motivated to build affiliate marketing campaigns for the promise of lead-based commissions on phone sales? We’re slightly dubious of this

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10 Affiliate Directories to Submit Your Program To

Based on various polls and surveys, we can confidently state that around one-fifth of affiliates are using affiliate program directories to find programs to join. More on it in our earlier Are Affiliate Program Directories Dying? and Effective Affiliate Recruitment Through Affiliates’ Eyes posts. The above findings are quite logical.

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AdSense and Affiliate Marketing: Conflicting or Complimentary?

Among other interesting facts, the Technorati’s State of the Blogosphere 2009 report revealed that “search ads” (which would include Google AdSense in this context) were the 2nd most popular blog monetization method, while “affiliate marketing links” came 3rd [more here]. It isn’t unusual for an affiliate to run AdSense units

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Friend / Follower Suggestion Features: Twitter vs Facebook

Not too long ago Twitter has introduced a “Who to follow” feature. Here’s how the suggestion box looks in my Twitter account today: When I first saw it, I thought I had seen it somewhere before. Of course! Facebook’s “People You May Know” function — which they’ve been running for

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