October 2010

15 Must-Follow Resources for Affiliate Program Managers

It’s Friday again, but my today’s blog post isn’t going to be another thematic Twitter list, or not just a list of Twitter accounts you may want to follow, but also a list of invaluable content websites you want to visit if you’re involved in affiliate program management. I’ve hand-picked

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Online Behavioral Advertising: How to Stay Consumer-Friendly

In July 2009 leading advertising industry organizations introduced a cross-industry Self-Regulatory Program for Online Behavioral Advertising [PDF here]. The essence of the Program was to bring about “consumer-friendly standards to online behavioral advertising across the Internet” — ones that would correspond with the “Self-Regulatory Principles for Online Behavioral Advertising” [PDF

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What Affiliate Program Managers Affiliates Want

Earlier today, Shawn Collins has published a long list of comments left by affiliates in response to 2010 AffStat encouragement for affiliates to share their “complaints, ideas, suggestions or opinions … regarding affiliate marketing.” Having read through the whole list, here’s a cumulative bullet-point advice-list that affiliates want to give

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