December 2010

Choose (Facebook) Friends Wisely. They Can Add You to Groups

Two months ago “at an event at its Palo Alto, Calif. headquarters” Mark Zuckerberg announced the launch of new Facebeook Groups. GigaOM wrote: CEO Mark Zuckerberg called groups “a fundamental building block” and the biggest problem in social networking,” and said after considering the issue for a long time, Facebook […]

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AM Navigator Named Finalist for Pinnacle Awards 2011

Earlier this morning Affiliate Summit has announced the finalists of its fifth annual  Pinnacle Awards: There are three finalists per category, and I am flattered to make the “Best Blogger” list for the second year in a row (2010 finalists here). What a fine company too: I have great respect

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35 Affiliate Marketing Predictions for 2011

Following the Online Marketing Trends & Predictions for 2011 post, now I would like us to turn to 2011 predictions related specifically to affiliate marketing. Below I am happy to bring you 35 predictions from 12 top notch affiliate marketers (caution: long text ahead! …but it’ll be worth your time):

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Twitter Advertising is Here: Promoted Accounts, Tweets & Trends

It looks Twitter has finally opened up for advertising and any business can now get en route on the “journey with the most engaging innovative ads on the web”. Currently there are 3 advertising options available on Twitter: Promoted Accounts — “Part of Who to follow, Twitter’s account recommendation engine,

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2010 Online Holiday Shopping: Satisfied Customers Spend More

According to a ForeSee Results‘ holiday benchmark of shopper satisfaction with online retailers (released last week), the customer satisfaction has gone down since Cyber Monday 2010 (an expected tendency with Cyber Monday shopping incentives going away), but it is higher than it was a year ago during the post-Thanksgiving week:

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Affiliate Recruitment, Training & Management [VIDEO]

A couple of years ago (at Affiliate Summit West 2009) I did a presentation on the topic of advanced affiliate program management, where together with Heather Paulson of Paulson Management Group we provided our perspectives on such topics as affiliate recruitment, support and training. A week ago Shawn Collins has

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5 Tools to Police Affiliates Violating Trademark Restrictions

Trademark violations happen in multiple forms, but the more frequent ones are: bidding on trademarks in paid search campaigns and registering domain names with merchant’s trademarks in them. Both of these methods yield fairly easy money to violating affiliates, and neither of these will ever stop. Also, just because you

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