Yesterday Performance Marketing Insights (a new conference by A4u) published an interesting infographic.
— PerformanceMarketing (@performinsights) March 6, 2013
It is a pretty basic one, but gives one a good high-level view of “the performance marketing ecosystem.”
I have discussed this infographic with A4u’s Content Director, Chris Johnson. Chris has confirmed that their goal was to offer people an overview, or a “top-line diagram that can explain to anyone new or interested in the channel in layman’s terms how the fundamentals of performance marketing work.”
Needless to say, I was thrilled to see AM Navigator’s logo in the “Agency” box…
Here’s the full infographic:
I also have a free Performance Marketing Insights pass to give away to the first person who can tell which panel I am taking part in at this conference. Post your guess in the “Comments” below.