How Affiliate Marketing Works (Infographic)

Posted on6 CommentsCategoriesOnline Marketing

Yesterday Performance Marketing Insights (a new conference by A4u) published an interesting infographic.


It is a pretty basic one, but gives one a good high-level view of “the performance marketing ecosystem.”

I have discussed this infographic with A4u’s Content Director, Chris Johnson. Chris has confirmed that their goal was to offer people an overview, or a “top-line diagram that can explain to anyone new or interested in the channel in layman’s terms how the fundamentals of performance marketing work.”

Needless to say, I was thrilled to see AM Navigator’s logo in the “Agency” box…

Here’s the full infographic:


I also have a free Performance Marketing Insights pass to give away to the first person who can tell which panel I am taking part in at this conference. Post your guess in the “Comments” below.

6 thoughts on “How Affiliate Marketing Works (Infographic)

  1. Where should networks invest their resources in 2013 is the panel you are speaking on.

    Rick Magennis

  2. Very interesting infographic.

    I do wonder however why Acquisio is in the agencies section. From what I know, they’re a technology provider. Unless they offer management services as well, but that’s not mentioned on their website.

Leave a Reply

Your email address will not be published. Required fields are marked *