Affiliate Program Management

3 Underused Ways to Improve Affiliate Program Visibility on Network

When asked about the avenues via which they like to find out about new affiliate programs, affiliates repeatedly point to affiliate network websites (and network-based directories) as one of their preferred methods of what I call “passive affiliate recruitment” (i.e. when they find you, as opposed to you reaching out to […]

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How Rogue Affiliates Use Fiverr To Swindle Pay-Per-Lead Programs

Let me start by saying that Fiverr is a great platform used by multiple upright affiliate marketers on a multitude of reasons. Some are finding affordable help (copywriters, web designers, coders, video production services, etc), others are earning money with Fiverr’s own affiliate program, but the group to which I

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12 Tools and Tips on How to Find, Attract and Recruit Affiliates

Two weeks ago I started a contest asking you to submit “some of the more innovative and effective ways to find affiliates, reach out to them, or convince them to sign up with affiliate programs.” The prizes at stake were 2 passes to the upcoming Affiliate Summit West 2014 (where

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Do Affiliates Drive $230 Billion in Sales to Top 1000 US e-Retailers?

Have you heard of the Internet Retailer’s new Top Tech 2014 Guide yet? This is an eBook based on their 2012 research of “the leading solutions providers to America’s top 1,000 retailers.” Among the providers analyzed they also looked into “affiliate marketing vendors” used by North America’s leading 1,000 e-retailers.

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What Google's Top Affiliate Management-Related Search Queries Tell

Autocomplete is a function “built into Google Search designed to make searching faster and easier.” It “predicts and displays queries to choose from. The search queries that you see as part of Autocomplete are a reflection of the search activity of users.” [source] Try typing in “affiliate management” and Google

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3 Free Email Verification Tools for Affiliate and Link Outreach

Whether you are working on link building or affiliate recruitment, you want to know if the recipient’s email address is intact before sending out that message of yours. After all, unless one has valid contact information at hand, how can he expect to make the contact? There are numerous email

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If Hit by Search Engine Penalties, Do Not Close Affiliate Program!

Earlier this month an interesting email came to me from an advertiser whose affiliate program we started a few months ago (edit: on an affiliate network). Here’s the gist of it (with parts of the text re-worded to hide sensitive information): Recently, both of our main websites got hit by

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Affiliate Marketing ROI: U.S. Programs Yield $7 to Every $1 Spent

Encouraging advertisers to treat their affiliate marketing programs appropriately I’ve always said: “They are serious marketing campaigns and must be treated with all seriousness.” To prove affiliate marketing’s “seriousness” a good starting point would be an analysis of the ROI it yields. Yesterday my “in UK affiliate marketing’s ROI is

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Per Convertro One in Ten of Your Affiliates is Likely a Cookie Stuffer

It’s been 16 months since Convertro released their “Affiliate Cookie Stuffing 2.0” report revealing their list of the top 10 cookie stuffers to be aware of. Looking for more up-to-date information on the subject, I was pleasantly surprised to learn the company’s co-founder and CMO, David Perez, actually has substantial

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