As it was earlier announced in this press release, and then reemphasized both by Shawn Collins and Scott Jangro, a new kind of an affiliate marketing platform was born yesterday morning, and given the name Impact Radius. I have interviewed two of the co-founders of Impact Radius, Todd Crawford (TC) […]
Todd Crawford and Lisa Riolo Interview on Impact Radius Read More »
A friend, and fellow affiliate marketer tweeted: If you are looking for tool to monitor affiliate (and competitor) bidding on your trademark, AdGooroo does seem to have a free option offering a “24/7 monitoring of 6 search engines in 20 countries” with a “deep analysis of over 155 ad servers
Free Tool to Monitor Paid Search Trademark Violations Read More »
Definitions first: lawyer Kelly M. Slavitt, in her Protecting Your Intellectual Property from Domain Name Typosquatters article, wrote: Cybersquatters register domain names based on a company’s trademarks and then attempt to extort payment from the actual trademark owner in exchange for returning use of the domain name… Typosquatters are a
Since When Has Typosquatting Become Acceptable? Read More »
You’ve made a decision to start an affiliate program, decided on the tracking platform to use, and now you’re facing multiple questions, one of which may be worded this way: How do I put together best possible banners for affiliates to use for my program? To a great extent, this
Improve Banner Conversion with Competitive Intelligence Read More »
Yesterday’s FIFA 2010 World Cup qualifier between Russia and Germany drew over 100 million of people to their TV screens. If you haven’t watched it, you’ve missed one interesting game. It was a game between two of the best teams in the world: the silver and bronze medal winners of
Massimo Busacca Overlooks Penalty: Mercy or Partiality? Read More »
…at least within one particular affiliate network, within one particular country. Stolen coupons have been a long-standing problem for affiliates that are receiving exclusive deals from merchants. The essence of the problem is as simple as this: You run an XYZ affiliate website A merchant gives you an exclusive coupon
Stolen Coupons May No Longer Be a Problem Read More »
Another good question was emailed to me by a merchant who is considering starting an affiliate program, and read my previous post on affiliate cookies and whether a shopper can have cookies from more than one affiliate on his/her computer. The question was: What if the shopper has decided to
What if the Shopper Disables Cookies? Read More »
Jan Petrovic of ProImpact7.com has interviewed me yesterday. In the course of the interview Jan has asked a number of very good questions that led me to describe my path to becoming an affiliate marketing consultant, my clients and successes, my books, and more specific questions related to affiliate program
Interview with UK-based e-Commerce Consultancy Read More »
In e-Commerce, product feeds or data feeds are used regularly especially when you are exchanging large amounts of information or data. But what exactly is a product feed? Why do you need it? And what are some best practices when it comes to creating and using them? What is a
What is a Product Data Feed? Read More »
Yesterday I’ve had the pleasure of speaking at the 8th annual Санкт-Петербургская Интернет-конфереция (St. Petersburg Internet Conference) in my wife’s hometown of St. Petersburg, Russia. The last (which was also the first) time when I spoke in Russia’s Northern Capital was exactly two years ago when I presented at the
St Petersburg Internet Conference 2013: CPA Marketing Track [Video] Read More »