I have received a very good question from a starting OPM (outsourced [affiliate] program manager). After a detailed preface on his attempts to get good clients, he wrote: Do you have any advice for a new affiliate manager? I mean, I know what I’m doing pretty much, and when I’ve […]
How Can a New Affiliate Manager Find Clients? Read More »
No matter what the communication piece (a 140-character-long tweet or a newsletter), or the context (affiliate-oriented, customer- or client-focused, etc), it will benefit from the following 3 Ps. In fact, I believe these 3 elements to be integral components of any effective communication. Let me illustrate each by looking at
The 3 P's of Effective Communication Read More »
The launch of Google Instant (a new way of searching the Internet via Google, which is meant to save the end user between 2 and 5 seconds on each search) has produced a wide resonance which has touched nearly every area of digital marketing, but especially everything that is immediately
Internet Marketers React to Google Instant Read More »
A little over a week and a half ago, I blogged about my discoveries on the mobile traffic my website gets. In my case it accounted for some 3.5% of all my traffic, but this, in fact, meant thousands of mobile visitors every year. I ended that blog post with
8 Best Practices for Mobile Landing Pages Read More »
Being a fairly active Twitter user, I know how much people appreciate short and easy-to-remember Twitter handles. It’s good for RTs, and any mentions of a Twitter user’s name in tweets. My current one (@eprussakov) may not an example of such a handle though. So, I’m thinking of possibly changing
Help Me Pick a Twitter Handle Read More »
Over a year ago — soon after starting to play with Twitter — I recorded a video on using Twitter as an affiliate program support tool. Are you using it as one? Since it’s Friday again, I have decided to put together a list of Twitter accounts maintained by 20
Affiliate Programs on Twitter. You Tweeting to Affiliates Yet? Read More »
Last month Enconsultancy released its “Affiliate Marketing Buyer’s Guide 2010”. This 140-pager “provides details on the issues and trends affecting this £4.6 billion sector, as well as information about best practice and tips for choosing a suitable supplier”, and today I have finally found some time to browse through it.
2010 Stats and Trends: UK Affiliate Marketing Read More »
Only a couple of hours have passed since Google’s introduction and announcement of Google Instant, but the digital marketing world is already quite stirred up over it; and the palette range goes all the way from concern to amazement… Affiliate marketers are obviously directly affected as well. But how exactly?
Google Instant and Its Impact on Affiliate Marketing Read More »
Those who follow my blog, magazine articles, and conference presentations know how fascinated I am with the subject of motivation, especially when it comes to effective motivation of such a unique “workforce” as affiliates. Needless to say why a post published on Econsultancy.com yesterday has immediately drawn my attention —
Set Achievable Goals and Look Beyond Extrinsic Rewards Read More »
David Meerman Scott has a new book out. It is co-authored with Brian Halligan of HubSpot, and entitled “Marketing Lessons from the Grateful Dead: What every business can learn from the most iconic bank in history”. I’ve had a chance to read it cover-to-cover on my transatlantic flight a couple
19 Pieces of Marketing Wisdom from the Grateful Dead Read More »