Google Instant Previews: 7 Must-Read Commentaries

On November 9, 2010 Google Instant got enhanced with Instant Previews. Announcing the new functionality Google wrote: Instant Previews provides a graphic overview of a search result and highlights the most relevant sections, making finding the right page as quick and easy as flipping through a magazine. To use it, […]

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Q4 2010: Promising Future & Product Categories to Watch

A friend, and fellow digital marketer, Michael Vorel, has just tweeted some good news for all of us dependent on the well-being of e-commerce: Michael is referring to comScore’s U.S. retail e-commerce sales estimates for Q3 2010 which have been released just today, showing that “that online retail spending reached

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FTC Brings First Action Against Misleading Online Endorsements

Yesterday I received an “Advertising Alert” from Gary Kibel, a lawyer at Davis & Gilbert LLP (D&G). This alert brought to my attention a recent action taken by the Federal Trade Commission (FTC) against a public relations agency involving claims of misleading online endorsements. It is the first case of

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Interview with Jason Spievak, CEO of RingRevenue

If you’ve attended the most recent Affiliate Summit East in New York (August 15-17, 2010) or Search Engine Strategies in San Francisco (August 16-20, 2010), you have probably already seen the newest August 2010 (issue 5) edition of the Revenue Performance magazine. This issue has published my recent interview with

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Effectiveness of Online Video: CTR, Conversion & Other Data

A merchant, who is launching an affiliate program, has emailed me the following question: How effective would very well produced videos be as creatives? We were thinking of possibly having some videos made and wanted to know how well these tend to pull in traffic and sales vs banners and

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5 Competitive Intelligence Twitter Accounts to Follow

From all definitions of “competitive intelligence” that I have seen I like Christopher West’s best of all. He eloquently defined it as “the process by which companies inform themselves about every aspect of their rivals’ activities and performance” (Competitive Intelligence, p. 12). There are multiple tools to monitor your competitors,

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