Over the past few days I have been polling my blog’s readers on the question of whether they believe domain age matters for SEO. As expected, the majority of poll participants has chosen the positive answer (if you haven’t yet voted, I’d appreciate your vote right now — before you […]
Domain Age Value For SEO Read More »
Back in March I posted my 5 recommendations on how to make killer landing pages. In July I showed 5 examples of well-put landing pages. Today I have conducted an analysis of specific affiliate campaigns (coupons, promos, featured products/services and product lines) run by 50 Commission Junction, LinkShare, and Google
74% of Merchants Do Not Have Landing Pages Read More »
As I was searching the web to see if a particular merchant offers coupons, I came across numerous affiliate sites which by optimizing their webpages accordingly make it look as if that merchant may have coupons when, in reality, they do not. It got me thinking in two directions: (1)
Pseudo-Couponing: Deceptive & Zero-Value-Added Technique Read More »
…at least within one particular affiliate network, within one particular country. Stolen coupons have been a long-standing problem for affiliates that are receiving exclusive deals from merchants. The essence of the problem is as simple as this: You run an XYZ affiliate website A merchant gives you an exclusive coupon
Stolen Coupons May No Longer Be a Problem Read More »
Whether it’s an affiliate newsletter, a recruitment e-mail, or any other piece of correspondence you are sending to your affiliate(s), you want to remember the following three P’s which will save you a lot of headache: Proofread – Nothing kills a piece of marketing text worse than typos, and outright
Three P's to Remember Before Sending It Off Read More »
An interesting topic has been brought up by one of my blog’s readers in the comments to the How to Deal With Mistakes post. Anthony Bloch wrote that in the affiliate program management context “the problem is” that one cannot teach an affiliate manager or merchant “to be responsive”. “They
Could Tolerance Be a Way of Education? Read More »
I’ve written about blogs as an excellent marketing method for affiliates to employ in promotion of affiliate programs. I have also published some encouraging stats and forecasts on blogging here. Yesterday eMarketer.com has published some additional statistics we should know about. While word-of-mouth recommendations still move the end users to
Effectiveness (or Ineffectiveness?) of Blog Reviews Read More »
All leadership comes in one of two forms: assigned leadership and emergent leadership. Assigned leadership is based on being appointed to a position within the organizational structure. Say, you have been in charge of a SEO or web design team within your organization. With time your company decided to launch
Emergent Leadership — Key to Success Read More »
Today Seth Godin has posted a few interesting predictions that point to the fact that “the old world is about to end” and major changes are on the way. He predicts that: a) There will be no significant newspapers printed on newsprint in the US by 2012 b) 90% of
Old World Coming to An End. Time to Refocus. Read More »
Almost a month has passed since I have made my Blog — Best Friend of An Affiliate post, and today I would like to return to the topic of running blogs once again. Over the past months I have been noticing a significant growth in traffic of the two blogs
Secrets of Becoming a Top Blogger Read More »