Could Tolerance Be a Way of Education?

An interesting topic has been brought up by one of my blog’s readers in the comments to the How to Deal With Mistakes post. Anthony Bloch wrote that in the affiliate program management context “the problem is” that one cannot teach an affiliate manager or merchant “to be responsive”. “They […]

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Effectiveness (or Ineffectiveness?) of Blog Reviews

I’ve written about blogs as an excellent marketing method for affiliates to employ in promotion of affiliate programs. I have also published some encouraging stats and forecasts on blogging here. Yesterday eMarketer.com has published some additional statistics we should know about. While word-of-mouth recommendations still move the end users to

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Problem Created by Leader or Lesson from Russian History

The first American to win the Nobel Prize was Theodore Roosevelt. He was awarded this prestigious prize in 1906 for his instrumental participation in the diplomatic negotiations that preceded the peace Treaty of Portsmouth after one of the most pitiful Russian wars — the one against Japan in 1904-05. The

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How To Clear Browser's Cookies?

I have started a “How To” section for merchants running affiliate programs at the Affiliate Program Management website. The first question added is the “How To Clear Browser’s Cookies?” one. The issue is being confronted by merchants (especially those that have just started marketing through the affiliate channel) more often than

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At Least 2 Mother's Days Every Spring

Valentine’s Day is tomorrow. But what do we market next?… Of course, Mother’s Day!! But did you know that Mother’s Day is celebrated on two completely different dates (almost two months apart) in the U.S. and the U.K.? Yes, it is. While Father’s Day (in the U.S. and the U.K.) always

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