Wondering how the U.S. online retail will look over the next few years? Clark Fredricksen of eMarketer has forwarded me some interesting projection data for the period from 2008 through 2013. Here’s the table: As you can see, the above summary was prepared by eMarketer in June 2009 (so the […]
US Retail E-Commerce Forecast for 2008-2013 Read More »
I love statistics, and I was certainly happy to find the below “The State of the Internet” video by JESS3 (Jesse Thomas) on Vimeo today: Only one criticism: being so jam-packed with numbers, a video that’s close to 4 minutes long is frankly a bit hard to digest. I am
Current State of the Internet: 2009 Statistics Read More »
Today I have come across an interesting study by McKinsey & Company where they stress the benefits and importance of multichannel retailing (paying a special attention to e-commerce, in particular), pointing out that at present very “few retailers actually get it right”. Referencing the US Census Bureau, McKinsey points out
McKinsey Stresses Importance of Multichannel Retailing Read More »
The holiday shopping has really picked on the Black Friday (November 27 this year), and continues to grow. The chart on the right shows an increase of affiliate-referred sales within just one affiliate program. I have noticed a very similar picture across several affiliate programs: a considerable slowdown in sales
Online Holiday Shopping in Full Swing: Stats and Trends Read More »
A few days ago a Toronto-based affiliate marketer, Lorne Fade, has published an ad spending infograph based on Nielsen AdRelevance data. Among other things the infograph reflected the distribution of the top advertisers (by impressions and spend) on Facebook: A day earlier IKEA published a video on how they are
Facebook Advertising: IKEA Thinks Outside the Box Read More »
Today the Internet Advertising Bureau (IAB) revealed data from its bi-annual online advertising expenditure study. This report has been prepared in collaboration with PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC). The analysis of the first half of the year 2009 has shown that the Internet advertising spend in
UK: Digital Advertising Overtakes All Other Channels Read More »
Contrary to a popular belief that couponing is the most effective affiliate marketing strategy, I believe otherwise (even though we are still in a recession). Judging by what I am seeing in the affiliate programs that we manage, content creation is actually significantly more effective (creates a different kind of
Most Effective Affiliate Marketing Strategy Read More »