McKinsey Stresses Importance of Multichannel Retailing

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing

Today I have come across an interesting study by McKinsey & Company where they stress the benefits and importance of multichannel retailing (paying a special attention to e-commerce, in particular), pointing out that at present very “few retailers actually get it right”. Referencing the US Census Bureau, McKinsey points out that while in the course Read More …

Online Holiday Shopping in Full Swing: Stats and Trends

Posted on1 CommentCategoriesAffiliate Program Management, General Discussion, Online Marketing, Thoughts for Affiliates

The holiday shopping has really picked on the Black Friday (November 27 this year), and continues to grow. The chart on the right shows an increase of affiliate-referred sales within just one affiliate program. I have noticed a very similar picture across several affiliate programs: a considerable slowdown in sales on the day before Thanksgiving Read More …

Facebook Advertising: IKEA Thinks Outside the Box

Posted on1 CommentCategoriesGeneral Discussion, Online Marketing

A few days ago a Toronto-based affiliate marketer, Lorne Fade, has published an ad spending infograph based on Nielsen AdRelevance data. Among other things the infograph reflected the distribution of the top advertisers (by impressions and spend) on Facebook: A day earlier IKEA published a video on how they are using Facebook by kidnapping the Read More …

UK: Digital Advertising Overtakes All Other Channels

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing

Today the Internet Advertising Bureau (IAB) revealed data from its bi-annual online advertising expenditure study. This report has been prepared in collaboration with PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC). The analysis of the first half of the year 2009 has shown that the Internet advertising spend in the UK has accounted for Read More …

Most Effective Affiliate Marketing Strategy

Posted on5 CommentsCategoriesThoughts for Affiliates

Contrary to a popular belief that couponing is the most effective affiliate marketing strategy, I believe otherwise (even though we are still in a recession). Judging by what I am seeing in the affiliate programs that we manage, content creation is actually significantly more effective (creates a different kind of engagement, and really adds value), Read More …