Affiliate Marketing Consulting

AM Navigator is owned by Geno Prussakov. As an affiliate marketing consultant, he has contributed to the online marketing success of such companies as Forbes, MetLife, Nokia, Hallmark, Skype, Medifast, and hundreds of small businesses. He has also authored 4 books, including three affiliate marketing bestsellers, "A Practical Guide to Affiliate Marketing" (2007), "Affiliate Program Management: An Hour a Day" (2011), and "Quick Start Guide to Affiliate Marketing" (2013), which have trained thousands of marketing professionals. In 2014 Impact Radius recognized him as one of the world's top performance marketing influencers, and it was also in 2014 that he was acknowledged as one of North America's top 100 small business influencers.


He is available for consultations which may be coordinated on hourly basis or based on monthly flat fee arrangements. Email Geno directly and he will work with you on finding the best solution for your situation.


See also our affiliate management services:


At AM Navigator we believe that affiliate program manager’s responsibilities fall into 5 major areas: (1) affiliate recruitment, (2) affiliate activation (one of the most frequently overlooked components that results in programs having only a fraction of affiliates being active, and majority - stagnant), (3) policing inappropriate affiliate behavior and compliance with the rules set forth, (4) communication, and (5) ongoing program optimization.

There are areas of responsibilities which cannot be rigidly placed into any one of the above areas, but exist on cross-sections of these. In this regard, we are listing all majors tasks in one list which you may find below (additional clarifications can be provided on request):

1.    Consultations on creative and data feed development.
2.    Identification and recruitment of new affiliates. Prospective affiliate partners are being identified by relevant content and target audiences, as well as/or by their already-existing affiliate marketing relationships with our client’s direct competitors, or vendors selling similar or complimentary products.
3.    Activating stagnant affiliate accounts. This is performed by interweaving methods of extrinsic motivation (hands-on help, custom creatives, landing pages, bonuses, tiered commission increases, contests, etc.) with the goal of cultivating intrinsic affiliate motivation. We are firm believers that any affiliate can become a power player.
4.    Maintaining stimulating relationships with the current affiliates. The foundation for this is Hersey and Blanchard’s contingency theory which (a) states no one universal solution but the correct approach will always depend on the unique needs of the situation, and (b) prescribes different leadership styles for different situations. In the affiliate program management context we believe to be dealing with two main situational variables: (i) affiliate maturity (which encompasses both psychological and professional maturity), and (ii) task at hand. Crafting individualized approaches both to different types of affiliates, and affiliates of different sizes, we encourage them to perform better.
5.    Developing and monitoring affiliate promotions.
6.    Ensuring and supporting an all-encompassing affiliate marketing strategy – one that involves all types of affiliates (content, paid search, couponers, loyalty programs, shopping malls and shopping comparison engines, video, email, and social media affiliates, etc.)
7.    Analyzing the program’s performance in light of the 5 KPIs, identifying existing and potential problems, proposing solutions, and reporting for overall activity.
8.    Maintaining on-going communication campaigns. Per AffStat Report, affiliate-preferred channels of communication are: (i) mass email (38%), (ii) blog and company site (26%), and (iii) network internal email (17%). Also, 42% of affiliates want to be contacted monthly, while 39% as often as weekly. We provide full communication support via email, regular newsletters and promo notifications, support by IM, Twitter, and phone (toll free within the U.S. and Canada).
9.    Identifying opportunities for program improvement, advising client on the details, and implementing them in order to enhance the affiliate program.
10.    Keeping affiliates up to date on new products and any program enhancements.
11.    Policing unacceptable affiliate PPC bidding behavior, monitoring affiliate link placements, and full ensuring compliance with the program's TOS (including unauthorized use of coupons, pseudocouponing, etc).

AM Navigator will provide you with a full outsourced affiliate program management solution that will take care of all your program management needs in a comprehensive and all-encompassing way. Contact us for a quote today.