Affiliate Program Management

At AM Navigator, every performance marketing campaign is tailored to the client's needs (and objectives); and is handled by a dedicated program manager. We provide full outsourced management of both affiliate marketing programs, and influencer marketing campaigns. You may learn more (about both of these services below).

How It Works

In case with affiliate marketing programs we focus on handling the following 5 key areas:

  • 1

    Affiliate Recruitment

    Relying on an array of tools, methods, and techniques (including those based on proprietary technologies), we identify prospective affiliate partners to onboard. Among the criteria analyzed, we consider the affiliate's target audience, types of promotional methods (and marketing channels) utilized, as well as their already-existing relationships with the client's direct competitors or merchants selling similar or complimentary products (catering to the same target users). We also tap into our existing database of more than 25,000 affiliates.

  • 2

    Affiliate Activation

    This is, traditionally, one of the most frequently overlooked components which results in affiliate programs having only a fraction of onboarded affiliates being truly active, while the majority remains stagnant. Employing our RITS approach (focused on empowering affiliates with Resources, Incentives, Tools, and Support), we turn idle affiliates into performing ones. Recruitment and Activation take 70%-85% of the time we spend on any program. Detailed reporting on our efforts is provided to the client.

  • 3

    Compliance Policing

    Policies do not guarantee compliance. However, they do give us grounds to ensure that affiliates are playing by the rules. Examples of unwanted affiliate activity may entail downloadable toolbars that overwrite affiliates' cookies (or hijack merchant's own traffic), paid search violations, typosquatting and cybersquatting, unauthorized coupon use, content-related violations, and lack of compliance with the FTC's disclosure requirements. Relying on a robust toolset, we police and enforce affiliate compliance.

  • 4

    Communication

    Through bi-monthly newsletters, as well as one-on-one communication, we maintain a constant and consistent communication channel between the client and their affiliate partners.

  • 5

    Program Optimization

    Based on best practices, AM Navigator's expertise, replicating successes, and ongoing competitive intelligence analysis, we constantly recommend on ways to optimize the client's affiliate program(s).

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Request Your FREE Quote

We’re so confident that you’ll benefit from our services that we are happy to analyze your affiliate marketing efforts and provide you a quote on improving what you do. Just provide us with the details, and we’ll either set up an exploratory call or give you our free quote right away.