In December of 2011, I started a conference dedicated to affiliate marketing education for brands that wish to leverage affiliate programs to grow their business. I called it Affiliate Management Days, and positioned it as “a professional forum for affiliate managers and marketing executives responsible for their company’s affiliate marketing […]
Affiliate Marketing Education – A Journey, Not a Destination Read More »
We tend to associate technology partners with cart abandonment technologies and retargeting software. However, tech partners offer much more. Awin, one of the first affiliate networks to highlight these partners, classifies them into various categories, including mobile measurement, e-commerce, CSS, analytics, and tech partner plugins. This last category often requires
Affiliate Program and Technology Partners: What to Consider Read More »
Seneca once said: “There is no favorable wind for the sailor who does not know his way.” This wisdom applies perfectly to marketing. A successful strategy requires a clear direction and a holistic approach that considers all marketing channels together rather than in isolation. Such an integrated strategy ensures that
Why Affiliate Agency is an Integral Part of Your Marketing Team Read More »
Back in 2008, I wrote a blog post in which I (a) drew the industry’s attention to a common practice of affiliate managers sending out removal threats in hopes of activating affiliates, and (b) explained why it’s a dead-end strategy. I expanded on this in my 2011 Affiliate Program Management: An
Why in Affiliate Activation Termination Threats Don’t Work Read More »
The very first affiliate program that I started was for my own online business. This was in late 1999, and affiliate marketing was already around. PC Flowers & Gifts, commonly acknowledged as the world’s first affiliate program, was launched ten years prior. Yet, the late 90s (and early 00s) was
Affiliate Marketing Navigation Is in Our Agency’s Name Read More »
As affiliate marketing managers, we’re frequently contacted by brands interested in starting or growing their affiliate programs, and we appreciate that. It shows that people have learned about the expertise, passion, and commitment we put into our work and about the great results of our affiliate marketing efforts. We also
The Truth About Affiliate Marketing Growth Projections & Estimates Read More »
The relationship between PR and affiliate marketing oddly reminds me of the connection between barbers and surgeons in the 12th century. Just as the “turf war” between surgeons and hairdressers is an interesting example of how professional boundaries and practices evolve over time, the digital marketing landscape has undergone its
The Turf War Between PR and Affiliate Marketing Read More »
Have you decided to start an affiliate program for your business but you’re overwhelmed by the available options and unsure how to choose an affiliate network for it? You’ve come to the right place. But, before we dive into network specifics, there are three important myths I’d like to debunk.
How to Choose an Affiliate Network Read More »
If your affiliate marketing program has demonstrated success at a local or regional level, now might be the perfect moment to contemplate international expansion. While the prospect may appear sophisticated and challenging, the reality is that you just need to follow a few straightforward steps to effectively scale a thriving
Expanding Affiliate Program Globally: Your Guide to Success Read More »
Wondering what to expect from affiliate marketing in 2024? It’s understandable after the challenging and bumpy ride we had in 2023. Well, I’m a firm believer that the harder the climb, the greater the satisfaction. I was proven right last year, and I’m sure this year will be the same.
Affiliate Marketing in 2024: Trends and Tips to Succeed Read More »