Affiliate paid search

7 Aspects to Consider While Formulating Affiliate Paid Search Policy

Earlier this year, while discussing the best practices for the creation of an affiliate program agreement, we emphasized the importance of dedicating a portion of it to “Paid Search Campaigns”. Affiliates do use paid search, together with other online marketing channels, as they promote the businesses they work with and …

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Affiliate marketing parasitism

Affiliate Marketing Parasitism and Activities That Don’t Add Value

Ever since you’ve launched your affiliate program, your goal has been to recruit affiliates. But are you taking the time to screen your affiliate applications and analytics reports for signs of affiliate marketing parasitism and other activities that could harm your program? According to BI Intelligence, affiliate marketing accounts for …

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Facebook for affiliate marketing

5 Tactics for Brands to Profit from Facebook with Affiliate Marketing

It’s no secret that affiliate marketing is one of the fastest ways to make money online. However, it’s a highly competitive field. If you want to succeed with affiliate marketing, you need to stay ahead of your competition. To remain at the top of your game, you need to explore …

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Affiliate Versus Multi-Level Marketing: Similarity and Differences

One of the most frequently recurring confusions consists in equating Affiliate Marketing to Multi-Level Marketing. Some are being confused by two-tier affiliate payouts, while others just don’t care enough to study the differences. In reality, though, Affiliate Marketing and Multi-Level Marketing are very different. If you’re more of a “visual” …

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Website migration

Successful Website Migration: Non-SEO Observations and Conclusions

There’s hardly anything more stressful for a website owner than a major site change: be it the website migration, its redesign, or both. Four months ago, this very website had undergone a complete makeover. It included its full redesign, multiple-URL update, and a migration to a new environment. You may …

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Affiliate program analytics

How to Use Affiliate Program Analytics to Optimize Its Performance

Do you think that once you start your affiliate program, recruit affiliates into it, and start seeing them activate, you can rest easy and let sales flow? You’re not alone. However, affiliate program success is not that easy to achieve, and part of driving it involves monitoring and analyzing your affiliate …

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Affiliate management experts negotiation

How to Get Affiliate Management Experts to Manage Your Program Without Overpaying

In a post last month, I blogged at length about what affiliate management experts can bring to the table. Their expertise is second to none in their space and they can be a great asset to your growing online business. That all said, how can you get an affiliate management …

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Why affiliate marketers fail

Affiliate Marketing Does Not Work (in These 3 Cases)

People do fail at affiliate marketing, and I would be lying to you if I said that everyone who has ever dabbled in affiliate marketing, ended up reaping success. The newest episode of “The Affiliate Marketing Experience” dives into three reasons why (and 3 contexts when) affiliate marketing does not …

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Extrinsic and intrinsic motivators

How to Motivate Affiliates and Boost Affiliate Program’s Performance

Ever since the launch of your affiliate program, you’ve been investing constant time and effort into finding and recruiting quality affiliates. However, some time into it all, your reports show that 95% of your sales are generated by only 5% of your affiliates. This can only mean one thing: it …

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