Website migration

Successful Website Migration: Non-SEO Observations and Conclusions

There’s hardly anything more stressful for a website owner than a major site change: be it the website migration, its redesign, or both. Four months ago, this very website had undergone a complete makeover. It included its full redesign, multiple-URL update, and a migration to a new environment. You may …

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Affiliate program analytics

How to Use Affiliate Program Analytics to Optimize Its Performance

Do you think that once you start your affiliate program, recruit affiliates into it, and start seeing them activate, you can rest easy and let sales flow? You’re not alone. However, affiliate program success is not that easy to achieve, and part of driving it involves monitoring and analyzing your affiliate …

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Affiliate management experts negotiation

How to Get Affiliate Management Experts to Manage Your Program Without Overpaying

In a post last month, I blogged at length about what affiliate management experts can bring to the table. Their expertise is second to none in their space and they can be a great asset to your growing online business. That all said, how can you get an affiliate management …

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Why affiliate marketers fail

Affiliate Marketing Does Not Work (in These 3 Cases)

People do fail at affiliate marketing, and I would be lying to you if I said that everyone who has ever dabbled in affiliate marketing, ended up reaping success. The newest episode of “The Affiliate Marketing Experience” dives into three reasons why (and 3 contexts when) affiliate marketing does not …

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Extrinsic and intrinsic motivators

How to Motivate Affiliates and Boost Affiliate Program’s Performance

Ever since the launch of your affiliate program, you’ve been investing constant time and effort into finding and recruiting quality affiliates. However, some time into it all, your reports show that 95% of your sales are generated by only 5% of your affiliates. This can only mean one thing: it …

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Affiliate marketing OPM

What is an Affiliate OPM? Definition & Reasons to Consider Hiring One

OPM literally stands for an “outsourced program manager.” A better abbreviation for it would’ve really been OAPM as we’re talking about an outsourced affiliate program manager here. But the commonplace term is OPM, so we will stick with it throughout this post (and the below-referenced video explanation). OPMs are often …

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Affiliate leadership

Missy Ward’s Secrets to Affiliate Marketing Success – Affiliate Marketing Legends Interview Series

Many of you have been asking about new “Affiliate Marketing Legends” interviews, and yes, we have many more in stock for you! In today’s one, I am excited to feature Missy Ward of Affiliate Summit! Below you may find her brief “profile” and my interview with this legend of the …

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Affiliate marketing contract

Main Elements of Affiliate Marketing Contract: Rules and Policies

Affiliate marketing contract is one of the cornerstones of any affiliate program. To say that it’s important would be to say nothing. It’s a must-have component for every affiliate marketing campaign. Whether you call it an affiliate program’s Operating Agreement, Terms of Service, Affiliate Policy, Contract, Terms and Conditions… in …

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Passive affiliate recruitment

Passive Affiliate Recruitment: Definition and Tips on Leveraging It

You may have heard the phrase “passive affiliate recruitment” before. But what exactly does it mean and how can you make the most of it? You will find the answers in my respective episode of The Affiliate Marketing Experience: If, however, you’d rather study the subject of passive affiliate recruitment …

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