Competing affiliate programs analysis

How to Analyze Competing Affiliate Programs | The Blueprint

If you’re launching or already running an affiliate program, one of your priorities should be to perform a competitive analysis, covering also competing affiliate programs and the activity of the merchants behind them. And I don’t mean just having a general idea of their name, products or services, and position …

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Empower affiliates

10 Things Affiliate Managers Should Equip Affiliates With

Earlier today, every affiliate marketer aboard Amazon Associates program received the following announcement: We are being told that Amazon Associates‘ newly-created “Idea Hub” is meant to equip its affiliates with “content ideas such as inspirational promotions, events, deals, and products throughout Amazon in one place.” The idea isn’t new. We’ve …

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affiliate management

Amazon, Affiliate Marketing, and 10 Ways to Benefit from It

Do your products sell well on Amazon but you would like to take things one step further and build a direct relationship with your buyers? Perhaps you already have the online store and are looking for ways to drive more traffic and sales. The solution employed by 81% of brands, …

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Affiliate management agency

Pros and Cons of Working with Affiliate Management Agencies

Are you starting an affiliate program and looking for someone to manage it? Or perhaps your affiliate program launch occurred months ago and you have, finally, realized that you cannot run it on autopilot, yet you cannot do everything yourself. In both situations, you have two major options: hire an …

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opportunity

Affiliate Marketing Opportunities You Should Seriously Consider

Many eCommerce companies are set to flourish during this era of increased online shopping, presenting excellent revenue potential in products, and services that best meet the shelter-in-place customers’ needs. Among the top categories set to weather the impact of COVID-19 are home and garden, food, delivery, health, financial, insurance, and …

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Affiliate marketing winner

Affiliate Marketing Programs: 3 Ways to Fail, 10 Ways to Win

Have you just started your business or are preparing to get a new product or service on the market and you’re considering launching an affiliate program to help spread the word? It could be a great idea, as long as you stay away from three common affiliate program misconceptions: The …

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affiliate creatives

Creatives Affiliates Can Repurpose: Affiliate Marketing Tips (with Checklist)

Affiliates need creatives to properly promote your products — without them, it’s hard to run a successful affiliate program. Text links are a mainstay of affiliate marketing as they typically have strong click-through and conversion rates. That said, one underrated affiliate marketing tip is to focus on delivering high-quality, custom …

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Affiliate commission rate

How to Calculate Affiliate Commission Rates

Are you preparing to start an affiliate program but having trouble figuring out how to calculate the affiliate commission rate? Congratulations for giving it some thought and wanting to make things work! It is important to take the time to find a formula that benefits both you and your affiliates. …

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Transformational leadership

Transformational Leadership in Affiliate Management Context

Leadership transforms management.  Transformational leadership, specifically, tends to work wonders when applied to any management environment, but especially when applied to affiliate management. Back in 1978, when James MacGregor Burns introduced the concept, he defined transformational leadership as a process in which “leaders and followers help each other to advance …

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Affiliate types

20 Affiliate Types and How They Can Grow or Harm Your Program

Have you reached an impasse in your affiliate recruitment efforts or you have yet to see results despite onboarding all the major affiliate types? I like to think of affiliate programs as boxes of chocolates. I prefer boxes that contain various types of chocolate (white, dark, milk) with various fillings, …

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