Affiliate Program Setup

Whether you are looking to set up a brand new affiliate program or re-launch one that has been neglected for some time, we can help you with both.


Within the framework of the standard Affiliate Program Setup package, AM Navigator will provide you with the following services:



  • Consultations on affiliate payment models to employ;
  • Competitive intelligence analysis (high level analysis of immediate competitors who run affiliate programs, or closely related merchants);
  • Negotiation(s) of preferred affiliate platform (in-house or network) rate for the client as brought aboard by AM Navigator (we have wholesale discounts with all major platforms).


  • Recommendations on structuring affiliate payouts (including bonuses and/or tiered commissions/payouts);
  • Recommendations on the length of affiliate cookie life;
  • Locking period considerations and recommendations;
  • Consultations on creative development;
  • Compilation of affiliate program's Terms of Service, related policies, search guidlines, and any special Terms and Conditions;
  • Creation of keyword list (for affiliates to find the program within the platform);
  • Recommendations and implementation on automation of affiliate approval (i.e. setting up rules);
  • Copywriting/creation of:
    • Affiliate program description/bio page,
    • Email received by affiliates upon applying into the affiliate program,
    • Email received upon approval into the program,
    • Email received upon being declined from the program
    • Uploading and deep-linking of banners;
    • Uploading and deep-linking of text links;
    • Recommendations on coupon strategy


  • Requesting activation of the affiliate program;
  • Announcing the launch of the program via AM Navigator's social media channels (Twitter, Facebook, Google+)


  • Detailed advice on tools to monitor policies-specific compliance

Be it a new set up or a re-launch, contact us and we'll work with you on the details.