New Google Trademark Policy – Affiliate Marketing Implications

Posted on6 CommentsCategoriesGeneral Discussion

On May 14, Google announced an adjustment to their “trademark policy in the U.S.” which has been changed “to allow some ads to use trademarks in the ad text.” The reasoning behind loosening up on trademarks was reported in light of aiming “to improve ad quality and user experience.” Just as generic newspaper ads, which Read More …

Why May an Affiliate Need a Product Feed?

Posted on4 CommentsCategoriesAffiliate Program Management, General Discussion

First things first, and we should start with a definition. What is an product feed, or data feed? Any data feed is essentially a file (.CSV, .XML, .XLS or any other type) that lists all your product information, such as product ID, product name, description, price, stock availability, etc. The format of the affiliate data Read More …

Using Online Coupons Without Compromising Brands

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing

No month passes without me returning to the question of coupons and how they do/may affect merchants’ brands. Not too long ago, a colleague of mine, Chris Bishop of 7thingsmedia, addressed this very question in an excellent post on how to “protect [a] brand whilst competing on price and protecting [one’s] product margin” in the Read More …

20 Differences Between Management & Leadership

Posted on30 CommentsCategoriesAffiliate Program Management, General Discussion, Leadership

When comparing leadership with management, it is essential to understand that they are not mutually exclusive. In his Leadership: Theory and Practice Peter Northouse pointed out that they are similar in many ways. Both leadership and management involve influence, working with people, concern about effective goal accomplishment, and other shared characteristics, etc. Additionally, as Richard Read More …

Common Mistakes of New Affiliate Program Managers

Posted on5 CommentsCategoriesAffiliate Program Management, General Discussion

Today I would like to talk about the most common mistakes that new affiliate program manages make. I came up with a list of 7 such mistakes: Mistake #1: Believing their job is to manage affiliates. This mistake is by far the most frequently repeated one by new affiliate program managers. The term “affiliate manager” Read More …

More European Advertisers Consider Affiliate Marketing

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing

At the end of April 2009, the  European Interactive Advertising Association (EIAA) has published their “EIAA Marketers’ Internet Ad Barometer” report, which provided some encouraging news for European online marketers. Some of the key findings of the study were: Advertisers will continue to increase investment in online marketing despite current economic climate Many are reallocating Read More …