At the end of every year, for nearly a dozen of years already, I’ve been compiling lists of affiliate marketing conferences to attend. 2020 is going to be no exception. Below you may find the most comprehensive list of affiliate marketing shows and events to consider attending in 2020. You …
Affiliate Marketing Conferences to Attend in 2020 Read More »
Cyber Monday (as well as Black Friday, of course) represents a huge selling opportunity for everyone — including affiliates and brands with affiliate programs. Everyone wants to leverage the “Cyber Weekend” but how could one make the most of it? Standing on the threshold of the big day, I’d like …
Affiliate Marketing, Black Friday, and Cyber Monday Read More »
What’s wrong with calling affiliate marketing “a channel” of marketing? At least 3 things, and I dive into them in the below video: If, however, you’d rather review my points “in writing”, here are the three problems that calling affiliate marketing a “marketing channel” leads to: Problem #1: Misrepresentation An …
3 Problems with Calling Affiliate Marketing – a “Marketing Channel” Read More »
It’s been some time since I’ve published an interview in my “Affiliate Marketing Legends” series, and today I’m excited to bring you my newest guest — Brook Schaaf of FMTC. Here is his brief “profile” and my interview with him follows under it. Enjoy!! Name: Brook Schaaf Current Role: Owner …
Earlier this year, while discussing the best practices for the creation of an affiliate program agreement, we emphasized the importance of dedicating a portion of it to “Paid Search Campaigns”. Affiliates do use paid search, together with other online marketing channels, as they promote the businesses they work with and …
7 Aspects to Consider While Formulating Affiliate Paid Search Policy Read More »
One of the most frequently recurring confusions consists in equating Affiliate Marketing to Multi-Level Marketing. Some are being confused by two-tier affiliate payouts, while others just don’t care enough to study the differences. In reality, though, Affiliate Marketing and Multi-Level Marketing are very different. If you’re more of a “visual” …
Affiliate Versus Multi-Level Marketing: Similarity and Differences Read More »
There’s hardly anything more stressful for a website owner than a major site change: be it the website migration, its redesign, or both. Four months ago, this very website had undergone a complete makeover. It included its full redesign, multiple-URL update, and a migration to a new environment. You may …
Successful Website Migration: Non-SEO Observations and Conclusions Read More »
People do fail at affiliate marketing, and I would be lying to you if I said that everyone who has ever dabbled in affiliate marketing, ended up reaping success. The newest episode of “The Affiliate Marketing Experience” dives into three reasons why (and 3 contexts when) affiliate marketing does not …
Affiliate Marketing Does Not Work (in These 3 Cases) Read More »
OPM literally stands for an “outsourced program manager.” A better abbreviation for it would’ve really been OAPM as we’re talking about an outsourced affiliate program manager here. But the commonplace term is OPM, so we will stick with it throughout this post (and the below-referenced video explanation). OPMs are often …
What is an Affiliate OPM? Definition & Reasons to Consider Hiring One Read More »
Many of you have been asking about new “Affiliate Marketing Legends” interviews, and yes, we have many more in stock for you! In today’s one, I am excited to feature Missy Ward of Affiliate Summit! Below you may find her brief “profile” and my interview with this legend of the …
