Geno Prussakov

CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of numerous books including "Affiliate Program Management: An Hour a Day" (2011) and "Quick Start Guide to Affiliate Marketing" (2013), international speaker, marketing consultant, affiliate and influencer marketing evangelist.

Cyber Monday affiliate marketing

Affiliate Marketing, Black Friday, and Cyber Monday

Cyber Monday (as well as Black Friday, of course) represents a huge selling opportunity for everyone — including affiliates and brands with affiliate programs. Everyone wants to leverage the “Cyber Weekend” but how could one make the most of it? Standing on the threshold of the big day, I’d like …

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3 Problems with Calling Affiliate Marketing – a “Marketing Channel”

What’s wrong with calling affiliate marketing “a channel” of marketing? At least 3 things, and I dive into them in the below video: If, however, you’d rather review my points “in writing”, here are the three problems that calling affiliate marketing a “marketing channel” leads to: Problem #1: Misrepresentation An …

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Brook Schaaf family

Affiliate Marketing – Sweet Spot Between Numbers and People [Affiliate Marketing Legends Interview with Brook Schaaf]

It’s been some time since I’ve published an interview in my “Affiliate Marketing Legends” series, and today I’m excited to bring you my newest guest — Brook Schaaf of FMTC. Here is his brief “profile” and my interview with him follows under it. Enjoy!! Name: Brook Schaaf Current Role: Owner …

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Affiliate paid search

7 Aspects to Consider While Formulating Affiliate Paid Search Policy

Earlier this year, while discussing the best practices for the creation of an affiliate program agreement, we emphasized the importance of dedicating a portion of it to “Paid Search Campaigns”. Affiliates do use paid search, together with other online marketing channels, as they promote the businesses they work with and …

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Affiliate Versus Multi-Level Marketing: Similarity and Differences

One of the most frequently recurring confusions consists in equating Affiliate Marketing to Multi-Level Marketing. Some are being confused by two-tier affiliate payouts, while others just don’t care enough to study the differences. In reality, though, Affiliate Marketing and Multi-Level Marketing are very different. If you’re more of a “visual” …

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Website migration

Successful Website Migration: Non-SEO Observations and Conclusions

There’s hardly anything more stressful for a website owner than a major site change: be it the website migration, its redesign, or both. Four months ago, this very website had undergone a complete makeover. It included its full redesign, multiple-URL update, and a migration to a new environment. You may …

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Why affiliate marketers fail

Affiliate Marketing Does Not Work (in These 3 Cases)

People do fail at affiliate marketing, and I would be lying to you if I said that everyone who has ever dabbled in affiliate marketing, ended up reaping success. The newest episode of “The Affiliate Marketing Experience” dives into three reasons why (and 3 contexts when) affiliate marketing does not …

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Affiliate marketing OPM

What is an Affiliate OPM? Definition & Reasons to Consider Hiring One

OPM literally stands for an “outsourced program manager.” A better abbreviation for it would’ve really been OAPM as we’re talking about an outsourced affiliate program manager here. But the commonplace term is OPM, so we will stick with it throughout this post (and the below-referenced video explanation). OPMs are often …

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Affiliate leadership

Missy Ward’s Secrets to Affiliate Marketing Success – Affiliate Marketing Legends Interview Series

Many of you have been asking about new “Affiliate Marketing Legends” interviews, and yes, we have many more in stock for you! In today’s one, I am excited to feature Missy Ward of Affiliate Summit! Below you may find her brief “profile” and my interview with this legend of the …

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