Geno Prussakov

CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of numerous books including "Affiliate Program Management: An Hour a Day" (2011) and "Quick Start Guide to Affiliate Marketing" (2013), international speaker, marketing consultant, affiliate and influencer marketing evangelist.

Transformational leadership

Transformational Leadership in Affiliate Management Context

Leadership transforms management.  Transformational leadership, specifically, tends to work wonders when applied to any management environment, but especially when applied to affiliate management. Back in 1978, when James MacGregor Burns introduced the concept, he defined transformational leadership as a process in which “leaders and followers help each other to advance …

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Affiliate marketing advertising

Affiliate Program: Good Way to Market a Business or Product?

One of the most commonly-asked questions – which may come in various iterations – may be summarized up like this: Is affiliate marketing right for my product? Indeed, how can one tell if an affiliate marketing program is a good way to promote this or that product or service? Clearly, …

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Affiliate conferences

Affiliate Marketing Conferences to Attend in 2020

At the end of every year, for nearly a dozen of years already, I’ve been compiling lists of affiliate marketing conferences to attend. 2020 is going to be no exception. Below you may find the most comprehensive list of affiliate marketing shows and events to consider attending in 2020. You …

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Cyber Monday affiliate marketing

Affiliate Marketing, Black Friday, and Cyber Monday

Cyber Monday (as well as Black Friday, of course) represents a huge selling opportunity for everyone — including affiliates and brands with affiliate programs. Everyone wants to leverage the “Cyber Weekend” but how could one make the most of it? Standing on the threshold of the big day, I’d like …

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3 Problems with Calling Affiliate Marketing – a “Marketing Channel”

What’s wrong with calling affiliate marketing “a channel” of marketing? At least 3 things, and I dive into them in the below video: If, however, you’d rather review my points “in writing”, here are the three problems that calling affiliate marketing a “marketing channel” leads to: Problem #1: Misrepresentation An …

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Brook Schaaf family

Affiliate Marketing – Sweet Spot Between Numbers and People [Affiliate Marketing Legends Interview with Brook Schaaf]

It’s been some time since I’ve published an interview in my “Affiliate Marketing Legends” series, and today I’m excited to bring you my newest guest — Brook Schaaf of FMTC. Here is his brief “profile” and my interview with him follows under it. Enjoy!! Name: Brook Schaaf Current Role: Owner …

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Affiliate paid search

7 Aspects to Consider While Formulating Affiliate Paid Search Policy

Earlier this year, while discussing the best practices for the creation of an affiliate program agreement, we emphasized the importance of dedicating a portion of it to “Paid Search Campaigns”. Affiliates do use paid search, together with other online marketing channels, as they promote the businesses they work with and …

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Affiliate Versus Multi-Level Marketing: Similarity and Differences

One of the most frequently recurring confusions consists in equating Affiliate Marketing to Multi-Level Marketing. Some are being confused by two-tier affiliate payouts, while others just don’t care enough to study the differences. In reality, though, Affiliate Marketing and Multi-Level Marketing are very different. If you’re more of a “visual” …

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Website migration

Successful Website Migration: Non-SEO Observations and Conclusions

There’s hardly anything more stressful for a website owner than a major site change: be it the website migration, its redesign, or both. Four months ago, this very website had undergone a complete makeover. It included its full redesign, multiple-URL update, and a migration to a new environment. You may …

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