Geno Prussakov

CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of numerous books including "Affiliate Program Management: An Hour a Day" (2011) and "Quick Start Guide to Affiliate Marketing" (2013), international speaker, marketing consultant, affiliate and influencer marketing evangelist.

Affiliate Marketing Education – A Journey, Not a Destination

In December of 2011, I started a conference dedicated to affiliate marketing education for brands that wish to leverage affiliate programs to grow their business. I called it Affiliate Management Days, and positioned it as “a professional forum for affiliate managers and marketing executives responsible for their company’s affiliate marketing […]

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Why in Affiliate Activation Termination Threats Don’t Work

Back in 2008, I wrote a blog post in which I (a) drew the industry’s attention to a common practice of affiliate managers sending out removal threats in hopes of activating affiliates, and (b) explained why it’s a dead-end strategy. I expanded on this in my 2011 Affiliate Program Management: An

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Affiliate Marketing Navigation Is in Our Agency’s Name

The very first affiliate program that I started was for my own online business. This was in late 1999, and affiliate marketing was already around. PC Flowers & Gifts, commonly acknowledged as the world’s first affiliate program, was launched ten years prior. Yet, the late 90s (and early 00s) was

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Affiliate Marketing Conferences & Events to Attend in 2024

With the start of 2024 just around the corner, it’s time for us to bring you our fifteenth (yes, we’ve been publishing them every year since 2009) list of affiliate marketing conferences and events to consider attending in the new year. As is already traditional, we’ll be updating the below

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Affiliate management at low cost

Affiliate Management and Danger in Paying Too Little

Epigraph John Ruskin, who is often remembered for his contributions to Victorian-era literature, philosophy, and art critique, was also quite keen on social economics. Among his numerous observations, he brilliantly drew the line under the question of cost. His concept is often called The Common Law of Business Balance and

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