Affiliate recruitment is one of the key pillars of affiliate management. Without affiliates aboard your affiliate program, there will be no sales force to promote you. Recruitment is also one of the most time-consuming and labor-intensive tasks that affiliate managers have to tackle. Between identification of the right prospects, outreach to them, and follow-ups, it Read More …
A couple of days ago, the affiliate marketing team at SEMrush announced: We are excited to announce our first #affiliatemarketing webinar! Join @ePrussakov on July 10th at 9am PST and learn how to make your affiliate marketing go through the roof!https://t.co/uVJIUQqn7L pic.twitter.com/YClakgvSE6 — BeRush (@BeRushAffiliate) July 2, 2018 I am honored (and also excited) to Read More …
Today, I would like to share a guest post from Brian Mechem, COO of Grin , on how to combine affiliate marketing and influencer marketing. Affiliate marketing and influencer marketing have been ruling the world of marketing lately. They began as different strategies, but now businesses are merging them to create a potent combination. Both strategies Read More …
Affiliate marketing is one the most desired digital skills among marketing professionals. The desire to master it makes complete sense. After all, it is marketing through affiliate programs (read: getting independent marketers to compete in promoting you and paying them only when the desired performance occurs) that yields one of the highest returns on investment Read More …
Similarly to how present-day web visitors frequently disregard banner ads as “noise”, more and more affiliates are growing immune to the active outreach through which affiliate managers try to get through to them. I call this “outreach blindness”. This problem is very real and affiliates are tough to blame here. After all, on a daily Read More …
Many have expressed their sadness about missing my latest webinar [announced here] entitled “Affiliate Marketing Techniques to Rock 2018 and Beyond”. I have a good news for you! The full recording of it is now available for everyone’s viewing, and I am posting it below: You’ll see that I started with two premises: (i) People Read More …
I, first, got my feet wet in affiliate marketing in 2003. That was when I created my very first affiliate program – one an online store I owned at the time. It grew and succeeded as I won a prize after a prize for doing “affiliate management” well. With time I turned into an OPM, Read More …
In the past 20+ years affiliate marketing has evolved as much as the overall Internet marketing has. After all, the former encompasses all forms on digital marketing, and much more. As affiliate marketing has developed, and more players entered the filed, succeeding in it has become an increasingly difficult task. Keeping this challenge in mind, later this Read More …
One of the most competitive and saturated niches in present-day affiliate marketing is what we like to call the Sleep niche. There are, literally, hundreds of brands that compete for the affiliate attention to get their products in front of the publisher’s audience, and new affiliate programs are being launched in this niche every week. Read More …
Affiliate inactivity is a very common problem. In fact, in most affiliate programs, as much as 90 percent of activity is attributed as little as 10 percent of onboarded affiliates, if not less. So, in managing an affiliate program it is imperative that you devote time to activation campaigns – motivational initiatives targeting the stagnant Read More …