Articles & Publications

7 Reasons Why People (and Companies) Fail at Affiliate Marketing

Quality is never an accident …it is always the result of high intention, sincere effort, intelligent direction and skillful execution –William A. Foster If you’ve attended Affiliate Summit West 2012 (or are subscribed to the magazine) you have a copy of the latest FeedFront. For those of you who don’t …

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How To Detect and Fight Affiliate Fraud

Over the past few days I’ve been talking with a new client whose affiliate program’s budget (let me stress: one of the top programs on a popular affiliate network) is being routinely cannibalized by trademark violators, pseudocouponers, and other types of unethical affiliates. In close to 5 years of the …

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Performance Marketing Guide 2011 – Free Downloadable Affiliate eBook

In case you haven’t yet heard, Affiliates4u.com has released its 2011 “Performance Marketing Guide”, and I’ve just picked up my copy. It is an impressive 143-pages-long reference book on all things performance marketing, and the best part of it is that it’s available for a free-of-charge download (so, it’s an …

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Top 25 Affiliate Marketing Blog Posts of 2010

I quite liked Econsultancy’s idea of putting together a list of the top blog posts of the year that’s coming to an end. So, I’ve just finished analyzing all of my 2010 posts (yes, close to 350 articles altogether!) , and today I’d like to bring you just the most …

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3 Types of Bloggers & Online Content Publishers

A new issue of FeedFront Magazine has come out last week, and on page 62 of it I talk of the three main types of content publishers (bloggers certainly included): 1. Reporters — love to write about breakthrough ideas and technologies, new studies, and fresh statistical data. They love to …

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Interview with Jason Spievak, CEO of RingRevenue

If you’ve attended the most recent Affiliate Summit East in New York (August 15-17, 2010) or Search Engine Strategies in San Francisco (August 16-20, 2010), you have probably already seen the newest August 2010 (issue 5) edition of the Revenue Performance magazine. This issue has published my recent interview with …

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15 Factors That Influence Affiliate Choice in Picking a Program

There’s no merchant that hasn’t ever wondered what makes an affiliate pick one program over another. Is it commission rate, conversion, EPC, or a combination of all these? Or maybe there’s a significantly larger number factors? There is. I believe that there is a set of 15 factors all of …

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Affiliate Marketing Analytics

Visibility Magazine. In the article I look at 3 basic KPIs for affiliates/publishers (EPC, Conversion Rate, Reversal Rate), and 5 key performance indicators that merchants/advertisers should be measuring and analyzing on an ongoing basis (Affiliate Recruited, Activity Index, Activation, Traffic, and Transaction Volume). Visual examples of data presentation on three …

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Become a Better Motivator by Appealing to Deep Seated Needs

Have you ever wondered if there are any other motivators available to affiliate program managers besides cash bonuses, prizes, and other extrinsic means of affiliate motivation? There are! It has also been proven that the more cash bonuses you give out, the more the per-bonus amount is expected to increase …

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